Another solution to a problem we didn’t know we had.

Maybe it’s the superior experience of sipping a crisp, carbonated beverage through a straw. Maybe it’s the rise of Stanley Cups, or the supremacy of cold brew even in the winter months. Whatever it is, straws have evolved beyond the single-use plastic straw-man argument for environmental personal responsibility into so much more.

There are straws made of paper, glass straws, metal straws and durable, reusable plastic straws. Many come with their own silicone accessories, cleaning systems, and personalized carrying cases.

Our endless enthusiasm for sipping things through narrow tubes has birthed much innovation in the straw market. It has also created a new anxiety: lip wrinkles.

Traditional straws force sippers to purse their lips around the opening in an expression that many believe, over time, creates wrinkles around your lips, called perioral lines.

Enter the anti-wrinkle straw, shaped like the number 7, with a small hole at the top horizontal portion that allows users to drink without pursing their lips.

The straws work, “in theory,” said Jenny Liu, a Board-Certified dermatologist and Assistant Professor of Dermatology at the University of Minnesota Medical School. But she noted that there are “no studies to back it up.”

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