{"id":8080,"date":"2024-06-19T14:54:18","date_gmt":"2024-06-19T14:54:18","guid":{"rendered":"http:\/\/medexperts.pro\/?p=8080"},"modified":"2024-06-19T15:27:11","modified_gmt":"2024-06-19T15:27:11","slug":"chiropractor-videos-take-off-on-tiktok-and-youtube","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=8080","title":{"rendered":"Chiropractor Videos Take Off on TikTok and YouTube"},"content":{"rendered":"<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">Neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession.<\/p>\n<figure class=\"sizeMedium css-1d5j3k5\" aria-label=\"media\" role=\"group\" data-testid=\"VideoBlock\">\n<div class=\"css-1xb94ky\">\n<div class=\"css-11kuxu4\" style=\"width:100%;padding-bottom:66.66666666666666%;overflow:hidden\">\n<div class=\"css-122y91a\"><\/div>\n<\/div>\n<\/div><figcaption class=\"css-1ifeaca e3rygrp0\"><span class=\"css-jevhma e13ogyst0\">Videos of chiropractic adjustments have become a popular genre on TikTok.<\/span><span class=\"css-cch8ym\"><span class=\"css-1u46b97 e1z0qqy90\"><span><\/span><\/span><\/span><\/figcaption><\/figure>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Snap. Crack. Pop. These sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The most popular videos follow a familiar template: A patient enters with a debilitating condition. A chiropractor maneuvers the patient\u2019s limbs and joints in horrifying ways, producing a series of snaps and crunches. And the patient is relieved of years of pain \u2014 all within a matter of minutes.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">For viewers, the clips can be both cringeworthy and satisfying A.S.M.R. (<a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2019\/04\/04\/magazine\/how-asmr-videos-became-a-sensation-youtube.html\" title>Autonomous Sensory Meridian Response<\/a>) content. For the chiropractors, they are valuable marketing, helping to build business.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But not everyone in the chiropractic industry is thrilled about the videos. Some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine \u2014 or even to try the procedures themselves.<\/p>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\">\n<div class=\"css-53u6y8\">\n<h2 class=\"css-1u37br4 eoo0vm40\" id=\"link-78912660\">Easy and free advertising for chiropractors<\/h2>\n<p class=\"css-at9mc1 evys1bk0\">Alex Tubio has become a sensation in the world of medical content creation. He owns chiropractic clinics in Houston and Orange County, Calif., and sees about 100 patients a week.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Tubio says he owes all of his business to social media, which he started using in 2019 to promote his work. He has more than one million followers on TikTok, over one million subscribers on YouTube, and his appointment calendar is booked until August.<\/p>\n<div class=\"css-1336jj\">\n<div class=\"css-121kum4\">\n<div class=\"css-171d1bw\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F06%2F19%2Fus%2Fchiropractor-tiktok-instagram.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F06%2F19%2Fus%2Fchiropractor-tiktok-instagram.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F06%2F19%2Fus%2Fchiropractor-tiktok-instagram.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F06%2F19%2Fus%2Fchiropractor-tiktok-instagram.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession.Videos of chiropractic adjustments have become a popular genre on TikTok.Snap. Crack. Pop. These sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.The most popular videos follow a familiar template: A patient enters with a debilitating condition. A chiropractor maneuvers the patient\u2019s limbs and joints in horrifying ways, producing a series of snaps and crunches. And the patient is relieved of years of pain \u2014 all within a matter of minutes.For viewers, the clips can be both cringeworthy and satisfying A.S.M.R. (Autonomous Sensory Meridian Response) content. For the chiropractors, they are valuable marketing, helping to build business.But not everyone in the chiropractic industry is thrilled about the videos. Some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine \u2014 or even to try the procedures themselves.Easy and free advertising for chiropractorsAlex Tubio has become a sensation in the world of medical content creation. He owns chiropractic clinics in Houston and Orange County, Calif., and sees about 100 patients a week.Mr. Tubio says he owes all of his business to social media, which he started using in 2019 to promote his work. He has more than one million followers on TikTok, over one million subscribers on YouTube, and his appointment calendar is booked until August.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":8082,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/8080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8080"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/8080\/revisions"}],"predecessor-version":[{"id":8083,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/8080\/revisions\/8083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/8082"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}