{"id":5951,"date":"2024-05-10T21:08:57","date_gmt":"2024-05-10T21:08:57","guid":{"rendered":"http:\/\/medexperts.pro\/?p=5951"},"modified":"2024-05-10T21:25:26","modified_gmt":"2024-05-10T21:25:26","slug":"molly-bazs-lactation-cookie-ad-banned-from-times-square","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=5951","title":{"rendered":"Molly Baz\u2019s Lactation Cookie Ad Banned From Times Square"},"content":{"rendered":"
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Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was \u201cflagged for review.\u201d<\/p>\n

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An ethereal-looking image of Molly Baz, the cookbook author, with her pregnant belly exposed and her breasts covered with not much more than a rhinestone bikini top and two oatmeal cookies, floated high above Times Square.<\/p>\n

It was a digital billboard, measuring 45 feet tall, for Baz\u2019s lactation cookies \u2014 a recipe to stimulate milk production that she developed in partnership with the breastfeeding start-up Swehl. The tag line read: \u201cJust Add Milk.\u201d<\/p>\n

The ad was scheduled to be up for a week, from Monday through Mother\u2019s Day, playing for the first minute of every hour. But three days later, on Thursday, it was pulled out of the sign\u2019s rotation.<\/p>\n

Brex, a company that helped Swehl get the ad up on a billboard powered by Clear Channel, was told by a Clear Channel representative that the ad violated \u201cguidelines on acceptable content,\u201d according to an email reviewed by The New York Times. Brex later clarified that the original artwork was \u201cflagged for review\u201d and that it was replaced with another image from the campaign. The new creative does not feature Ms. Baz\u2019s breasts as prominently; she is perched on a kitchen counter top in jeans and a crop top, eating one of her cookies.<\/p>\n<\/div>\n<\/div>\n

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The billboard, however, is in a location that often runs underwear ads by brands like Skims and Michael Kors. It appeared to be another example of what some experts have said is a double standard<\/a> that persists in the advertising world: a sexualized breast is acceptable, a nursing or lactating one is not.<\/p>\n<\/div>\n<\/div>\n

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The billboard for Ms. Baz\u2019s lactation cookies recipe ran in an area of Times Square that has often been the site of advertisements for underwear.<\/span>via Swehl<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n
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Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was \u201cflagged for review.\u201dAn ethereal-looking image of Molly Baz, the cookbook author, with her pregnant belly exposed and her breasts covered with not much more than a rhinestone bikini top and two oatmeal cookies, floated high above Times Square.It was a digital billboard, measuring 45 feet tall, for Baz\u2019s lactation cookies \u2014 a recipe to stimulate milk production that she developed in partnership with the breastfeeding start-up Swehl. The tag line read: \u201cJust Add Milk.\u201dThe ad was scheduled to be up for a week, from Monday through Mother\u2019s Day, playing for the first minute of every hour. But three days later, on Thursday, it was pulled out of the sign\u2019s rotation.Brex, a company that helped Swehl get the ad up on a billboard powered by Clear Channel, was told by a Clear Channel representative that the ad violated \u201cguidelines on acceptable content,\u201d according to an email reviewed by The New York Times. Brex later clarified that the original artwork was \u201cflagged for review\u201d and that it was replaced with another image from the campaign. The new creative does not feature Ms. Baz\u2019s breasts as prominently; she is perched on a kitchen counter top in jeans and a crop top, eating one of her cookies.The billboard, however, is in a location that often runs underwear ads by brands like Skims and Michael Kors. It appeared to be another example of what some experts have said is a double standard that persists in the advertising world: a sexualized breast is acceptable, a nursing or lactating one is not.The billboard for Ms. Baz\u2019s lactation cookies recipe ran in an area of Times Square that has often been the site of advertisements for underwear.via SwehlWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":5953,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/5951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5951"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/5951\/revisions"}],"predecessor-version":[{"id":5954,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/5951\/revisions\/5954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/5953"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}