{"id":4394,"date":"2024-04-17T19:37:29","date_gmt":"2024-04-17T19:37:29","guid":{"rendered":"http:\/\/medexperts.pro\/?p=4394"},"modified":"2024-04-17T20:25:33","modified_gmt":"2024-04-17T20:25:33","slug":"colorado-bill-aims-to-protect-consumer-brain-data","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=4394","title":{"rendered":"Colorado Bill Aims to Protect Consumer Brain Data"},"content":{"rendered":"
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Consumers have grown accustomed to the prospect that their personal data, such as email addresses, social contacts, browsing history and genetic ancestry, are being collected and often resold by the apps and the digital services they use.<\/p>\n

With the advent of consumer neurotechnologies, the data being collected is becoming ever more intimate. One headband serves as a personal meditation coach by monitoring the user\u2019s brain activity. Another purports to help treat anxiety and symptoms of depression. Another reads and interprets brain signals while the user scrolls through dating apps<\/a>, presumably to provide better matches. (\u201c\u2018Listen to your heart\u2019 is not enough,\u201d the manufacturer says on its website.)<\/p>\n

The companies behind such technologies have access to the records of the users\u2019 brain activity \u2014 the electrical signals underlying our thoughts, feelings and intentions.<\/p>\n

On Wednesday, Governor Jared Polis of Colorado signed a bill that, for the first time in the United States, tries to ensure that such data remains truly private. The new law, which passed by a 61-to-1 vote in the Colorado House and a 34-to-0 vote in the Senate, expands the definition of \u201csensitive data\u201d in the state\u2019s current personal privacy law to include biological and \u201cneural data\u201d generated by the brain, the spinal cord and the network of nerves that relays messages throughout the body.<\/p>\n<\/div>\n<\/div>\n

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\u201cEverything that we are is within our mind,\u201d said Jared Genser, general counsel and co-founder of the Neurorights Foundation, a science group that advocated the bill\u2019s passage. \u201cWhat we think and feel, and the ability to decode that from the human brain, couldn\u2019t be any more intrusive or personal to us.\u201d<\/p>\n

\u201cWe are really excited to have an actual bill signed into law that will protect people\u2019s biological and neurological data,\u201d said Representative Cathy Kipp, Democrat of Colorado, who introduced the bill. <\/p>\n

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Consumers have grown accustomed to the prospect that their personal data, such as email addresses, social contacts, browsing history and genetic ancestry, are being collected and often resold by the apps and the digital services they use.With the advent of consumer neurotechnologies, the data being collected is becoming ever more intimate. One headband serves as a personal meditation coach by monitoring the user\u2019s brain activity. Another purports to help treat anxiety and symptoms of depression. Another reads and interprets brain signals while the user scrolls through dating apps, presumably to provide better matches. (\u201c\u2018Listen to your heart\u2019 is not enough,\u201d the manufacturer says on its website.)The companies behind such technologies have access to the records of the users\u2019 brain activity \u2014 the electrical signals underlying our thoughts, feelings and intentions.On Wednesday, Governor Jared Polis of Colorado signed a bill that, for the first time in the United States, tries to ensure that such data remains truly private. The new law, which passed by a 61-to-1 vote in the Colorado House and a 34-to-0 vote in the Senate, expands the definition of \u201csensitive data\u201d in the state\u2019s current personal privacy law to include biological and \u201cneural data\u201d generated by the brain, the spinal cord and the network of nerves that relays messages throughout the body.\u201cEverything that we are is within our mind,\u201d said Jared Genser, general counsel and co-founder of the Neurorights Foundation, a science group that advocated the bill\u2019s passage. \u201cWhat we think and feel, and the ability to decode that from the human brain, couldn\u2019t be any more intrusive or personal to us.\u201d\u201cWe are really excited to have an actual bill signed into law that will protect people\u2019s biological and neurological data,\u201d said Representative Cathy Kipp, Democrat of Colorado, who introduced the bill. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":4396,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/4394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4394"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/4394\/revisions"}],"predecessor-version":[{"id":4397,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/4394\/revisions\/4397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/4396"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}