{"id":4276,"date":"2024-04-16T15:54:15","date_gmt":"2024-04-16T15:54:15","guid":{"rendered":"https:\/\/medexperts.pro\/?p=4276"},"modified":"2024-04-16T16:28:13","modified_gmt":"2024-04-16T16:28:13","slug":"for-postpartum-and-pregnancy-care-one-brand-turns-to-a-porn-star","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=4276","title":{"rendered":"For Postpartum and Pregnancy Care, One Brand Turns to a Porn Star"},"content":{"rendered":"
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The mother and baby care brand Frida is working with Asa Akira, a well-known porn actress, to create educational videos about its products.<\/p>\n

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The video shows Asa Akira lying on the bed, naked from the hips down, with her legs splayed open. Her hair is thrown into a messy bun. Then she reaches for some lubricant and a long, curved device.<\/p>\n

\u201cYou might want to insert it,\u201d she says, \u201cbut that\u2019s not the idea.\u201d<\/p>\n

The device is a perineum massager, designed to help those who are pregnant gently stretch the area between the vagina and the rectum. Some studies<\/a> indicate<\/a> that massaging this area may help reduce the risk of severe tearing during childbirth, but it takes some dexterity to use the tool. <\/p>\n

Ms. Akira is not a pregnant model but rather a well-known porn star. \u201cPush down,\u201d she says, as the camera zooms in. \u201cYou\u2019re going to make a U-shape.\u201d<\/p>\n

The video was created by the mother and baby care brand Frida, which makes the massager. It\u2019s featured on a new website, Frida Uncensored<\/a>, alongside a series of other explicit videos. In one, Ms. Akira instructs viewers on how to insert a cup designed to help with conception by keeping sperm close to the cervix. In another, she demonstrates how to do a breast massage for milk flow using another Frida product.<\/p>\n<\/div>\n<\/div>\n

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Frida started its baby care brand in 2014 with NoseFrida, a mucus-suction tube for unplugging stuffy infant noses, which made the brand popular among parents. Its products now appear in 30,000 stores across the country. In the decade since its launch, the company has expanded into pregnancy and postpartum care, with items like frozen pads and witch hazel foam for postpartum swelling and pain.<\/p>\n

The brand has always focused on the more unpleasant aspects of this life phase, and in recent years its advertising campaigns have reflected that, featuring vignettes that show lactating breasts<\/a> and pained postpartum mothers in the bathroom that pushed the boundaries around when women\u2019s bodies are and aren\u2019t deemed appropriate for public viewing. Those ads were banned from social media platforms and network TV<\/a> for being too explicit. For Frida to now cast a porn actress takes the provocation one step further.<\/p>\n

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The mother and baby care brand Frida is working with Asa Akira, a well-known porn actress, to create educational videos about its products.The video shows Asa Akira lying on the bed, naked from the hips down, with her legs splayed open. Her hair is thrown into a messy bun. Then she reaches for some lubricant and a long, curved device.\u201cYou might want to insert it,\u201d she says, \u201cbut that\u2019s not the idea.\u201dThe device is a perineum massager, designed to help those who are pregnant gently stretch the area between the vagina and the rectum. Some studies indicate that massaging this area may help reduce the risk of severe tearing during childbirth, but it takes some dexterity to use the tool. Ms. Akira is not a pregnant model but rather a well-known porn star. \u201cPush down,\u201d she says, as the camera zooms in. \u201cYou\u2019re going to make a U-shape.\u201dThe video was created by the mother and baby care brand Frida, which makes the massager. It\u2019s featured on a new website, Frida Uncensored, alongside a series of other explicit videos. In one, Ms. Akira instructs viewers on how to insert a cup designed to help with conception by keeping sperm close to the cervix. In another, she demonstrates how to do a breast massage for milk flow using another Frida product.Frida started its baby care brand in 2014 with NoseFrida, a mucus-suction tube for unplugging stuffy infant noses, which made the brand popular among parents. Its products now appear in 30,000 stores across the country. In the decade since its launch, the company has expanded into pregnancy and postpartum care, with items like frozen pads and witch hazel foam for postpartum swelling and pain.The brand has always focused on the more unpleasant aspects of this life phase, and in recent years its advertising campaigns have reflected that, featuring vignettes that show lactating breasts and pained postpartum mothers in the bathroom that pushed the boundaries around when women\u2019s bodies are and aren\u2019t deemed appropriate for public viewing. Those ads were banned from social media platforms and network TV for being too explicit. For Frida to now cast a porn actress takes the provocation one step further.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":4278,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/4276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4276"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/4276\/revisions"}],"predecessor-version":[{"id":4279,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/4276\/revisions\/4279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}