{"id":3756,"date":"2024-04-09T13:00:07","date_gmt":"2024-04-09T13:00:07","guid":{"rendered":"https:\/\/medexperts.pro\/?p=3756"},"modified":"2024-04-09T13:29:21","modified_gmt":"2024-04-09T13:29:21","slug":"how-ozempic-turned-a-1974-hit-into-an-inescapable-jingle","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=3756","title":{"rendered":"How Ozempic Turned a 1974 Hit Into an Inescapable Jingle"},"content":{"rendered":"
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The diabetes drug has become a phenomenon, and \u201cOh, oh, oh, Ozempic!\u201d \u2014 a takeoff of the Pilot song \u201cMagic\u201d \u2014 has played a big part in its story.<\/p>\n

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In February 2023, David Paton, guitar case in hand, strode across the most famous pedestrian walkway in rock history and into London\u2019s Abbey Road Studios.<\/p>\n

Paton was no stranger to the rooms where the Beatles changed the course of popular music: His 1970s pop-rock band Pilot recorded two albums there. In his second life, as an in-demand studio and touring musician for the likes of Kate Bush and Elton John, he clocked numerous sessions with the prog-rock outfit the Alan Parsons Project, whose namesake produced Pilot\u2019s signature hit, \u201cMagic.\u201d<\/a> He even spent some time there with his boyhood hero, Paul McCartney, singing backup vocals on Wings\u2019 \u201cMull of Kintyre.\u201d<\/p>\n

Paton had come to London to record a new version of \u201cMagic.\u201d \u201cIt was a great thrill to be back at Abbey Road, singing my song,\u201d he said in a recent video interview from his home studio in Edinburgh, an array of guitars displayed behind him. The track\u2019s stair-step chorus \u2014 \u201cOh, oh, oh<\/em>\/it\u2019s MAAA-gic\u201d \u2014 could test Paton\u2019s vocal range even back in 1974, when the song became a worldwide hit, peaking at No. 5 on the Billboard Hot 100.<\/p>\n<\/div>\n<\/div>\n

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\u201cIt\u2019s just about the enjoyment of life,\u201d he said. \u201cAbout waking up in the morning, you know? I was 22 when I wrote it.\u201d Now he was 73, and unsure if he could still reach those high notes. But Paton took his place in front of the Abbey Road microphone and confidently sang that indelible hook, only with the word \u201cmagic\u201d swapped out for something less ephemeral and more pharmaceutical: \u201cOh, oh, oh, Ozempic.\u201d<\/p>\n<\/div>\n<\/div>\n

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As television viewers are all too aware, that altered chorus from \u201cMagic\u201d serves as the advertising jingle for the Type 2 diabetes medication Ozempic<\/a>. Since the product arrived in 2018, the bowdlerized version of \u201cMagic\u201d \u2014 first rerecorded by work-for-hire musicians, and then re-rerecorded by Paton at Abbey Road \u2014 has taken its place alongside such classics of the form as Subway\u2019s \u201cFive Dollar Foot Long\u201d and McDonald\u2019s \u201cI\u2019m Lovin\u2019 It\u201d as marvels of marketing ingenuity.<\/p>\n

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The diabetes drug has become a phenomenon, and \u201cOh, oh, oh, Ozempic!\u201d \u2014 a takeoff of the Pilot song \u201cMagic\u201d \u2014 has played a big part in its story.In February 2023, David Paton, guitar case in hand, strode across the most famous pedestrian walkway in rock history and into London\u2019s Abbey Road Studios.Paton was no stranger to the rooms where the Beatles changed the course of popular music: His 1970s pop-rock band Pilot recorded two albums there. In his second life, as an in-demand studio and touring musician for the likes of Kate Bush and Elton John, he clocked numerous sessions with the prog-rock outfit the Alan Parsons Project, whose namesake produced Pilot\u2019s signature hit, \u201cMagic.\u201d He even spent some time there with his boyhood hero, Paul McCartney, singing backup vocals on Wings\u2019 \u201cMull of Kintyre.\u201dPaton had come to London to record a new version of \u201cMagic.\u201d \u201cIt was a great thrill to be back at Abbey Road, singing my song,\u201d he said in a recent video interview from his home studio in Edinburgh, an array of guitars displayed behind him. The track\u2019s stair-step chorus \u2014 \u201cOh, oh, oh\/it\u2019s MAAA-gic\u201d \u2014 could test Paton\u2019s vocal range even back in 1974, when the song became a worldwide hit, peaking at No. 5 on the Billboard Hot 100.\u201cIt\u2019s just about the enjoyment of life,\u201d he said. \u201cAbout waking up in the morning, you know? I was 22 when I wrote it.\u201d Now he was 73, and unsure if he could still reach those high notes. But Paton took his place in front of the Abbey Road microphone and confidently sang that indelible hook, only with the word \u201cmagic\u201d swapped out for something less ephemeral and more pharmaceutical: \u201cOh, oh, oh, Ozempic.\u201dAs television viewers are all too aware, that altered chorus from \u201cMagic\u201d serves as the advertising jingle for the Type 2 diabetes medication Ozempic. Since the product arrived in 2018, the bowdlerized version of \u201cMagic\u201d \u2014 first rerecorded by work-for-hire musicians, and then re-rerecorded by Paton at Abbey Road \u2014 has taken its place alongside such classics of the form as Subway\u2019s \u201cFive Dollar Foot Long\u201d and McDonald\u2019s \u201cI\u2019m Lovin\u2019 It\u201d as marvels of marketing ingenuity.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":3758,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/3756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3756"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/3756\/revisions"}],"predecessor-version":[{"id":3759,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/3756\/revisions\/3759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/3758"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}