{"id":36453,"date":"2025-11-14T12:30:06","date_gmt":"2025-11-14T13:30:06","guid":{"rendered":"https:\/\/medexperts.pro\/?p=36453"},"modified":"2025-11-16T07:24:10","modified_gmt":"2025-11-16T07:24:10","slug":"apples-iphone-pocket-by-issey-miyake-is-confusing-by-design","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=36453","title":{"rendered":"Apple\u2019s iPhone Pocket by Issey Miyake Is Confusing by Design"},"content":{"rendered":"<div><\/div>\n<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">Decades after their founders connected, Apple and Issey Miyake released a collection of phone pouches that have some people baffled. They hope it will inspire creativity.<\/p>\n<section class=\"meteredContent css-ar1ez3\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-ac37hb evys1bk0\">It was a meeting of the minds.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In 1981, when Steve Jobs, the founder of Apple, met Issey Miyake, the Japanese designer, the two connected on the power of functional dressing. Mr. Jobs, inspired by the uniforms Mr. Miyake designed for Sony employees, commissioned the designer to create similar attire for his team in Cupertino. The idea got him \u201cbooed off,\u201d Mr. Jobs <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2011\/10\/22\/books\/steve-jobs-by-walter-isaacson-review.html\" title>told his biographer<\/a> Walter Isaacson.<\/p>\n<p class=\"css-ac37hb evys1bk0\">That didn\u2019t stop the men from working together. Mr. Miyake created the black mock turtleneck Mr. Jobs adopted as part of his uniform, which he completed with blue Levi\u2019s 501s and New Balance sneakers. The relaxed outfit shaped what the public came to expect from tech leaders\u2019 style choices.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The two men\u2019s companies never formally collaborated during their lifetimes. But now, four decades later, they have.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In a buzzed-about collaboration that has drawn a range of reactions, Apple and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/08\/09\/fashion\/issey-miyake-dead.html\" title>Issey Miyake<\/a> joined forces to introduce an accessory inspired by Miyake\u2019s \u201cA Piece of Cloth\u201d project, which uses modern technology to create garments that require the person wearing them to think creatively about how it might affect them and their lives. The result: a long fabric pouch for your phone that is called the iPhone Pocket.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-ac37hb evys1bk0\">The product, which was released on Friday, is a ribbed, vividly hued knit pouch designed to hold a cellphone. As it expands, the mesh paneling underneath the fabric also allows it to hold other accouterments. It can be worn cross-body or attached to a handbag strap, dangling like a charm. Its ribbed texture takes inspiration from Issey Miyake\u2019s popular Pleats Please line.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The partnership came \u201cnaturally,\u201d Yoshiyuki Miyamae, the design director of Miyake Design Studio, Issey Miyake\u2019s parent company, said in an interview. It was a result of the brands sharing what they had learned about design over a few years.<\/p>\n<div class=\"css-kbghgg\">\n<div class=\"css-121kum4\">\n<div class=\"css-171d1bw\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\" data-tpl=\"t\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\" data-tpl=\"t\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F11%2F14%2Fstyle%2Fiphone-pocket-apple-issey-miyake.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F11%2F14%2Fstyle%2Fiphone-pocket-apple-issey-miyake.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\" data-tpl=\"t\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\" data-tpl=\"t\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F11%2F14%2Fstyle%2Fiphone-pocket-apple-issey-miyake.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\" data-tpl=\"t\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F11%2F14%2Fstyle%2Fiphone-pocket-apple-issey-miyake.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Decades after their founders connected, Apple and Issey Miyake released a collection of phone pouches that have some people baffled. They hope it will inspire creativity.It was a meeting of the minds.In 1981, when Steve Jobs, the founder of Apple, met Issey Miyake, the Japanese designer, the two connected on the power of functional dressing. Mr. Jobs, inspired by the uniforms Mr. Miyake designed for Sony employees, commissioned the designer to create similar attire for his team in Cupertino. The idea got him \u201cbooed off,\u201d Mr. Jobs told his biographer Walter Isaacson.That didn\u2019t stop the men from working together. Mr. Miyake created the black mock turtleneck Mr. Jobs adopted as part of his uniform, which he completed with blue Levi\u2019s 501s and New Balance sneakers. The relaxed outfit shaped what the public came to expect from tech leaders\u2019 style choices.The two men\u2019s companies never formally collaborated during their lifetimes. But now, four decades later, they have.In a buzzed-about collaboration that has drawn a range of reactions, Apple and Issey Miyake joined forces to introduce an accessory inspired by Miyake\u2019s \u201cA Piece of Cloth\u201d project, which uses modern technology to create garments that require the person wearing them to think creatively about how it might affect them and their lives. The result: a long fabric pouch for your phone that is called the iPhone Pocket.The product, which was released on Friday, is a ribbed, vividly hued knit pouch designed to hold a cellphone. As it expands, the mesh paneling underneath the fabric also allows it to hold other accouterments. It can be worn cross-body or attached to a handbag strap, dangling like a charm. Its ribbed texture takes inspiration from Issey Miyake\u2019s popular Pleats Please line.The partnership came \u201cnaturally,\u201d Yoshiyuki Miyamae, the design director of Miyake Design Studio, Issey Miyake\u2019s parent company, said in an interview. It was a result of the brands sharing what they had learned about design over a few years.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":36455,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-36453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/36453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36453"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/36453\/revisions"}],"predecessor-version":[{"id":36456,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/36453\/revisions\/36456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/36455"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}