{"id":34895,"date":"2025-09-05T09:01:07","date_gmt":"2025-09-05T09:01:07","guid":{"rendered":"http:\/\/medexperts.pro\/?p=34895"},"modified":"2025-09-05T14:24:29","modified_gmt":"2025-09-05T14:24:29","slug":"the-doctors-are-real-but-the-sales-pitches-are-frauds","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=34895","title":{"rendered":"The Doctors Are Real, but the Sales Pitches Are Frauds"},"content":{"rendered":"
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Dr. Robert H. Lustig is an endocrinologist, a professor emeritus of pediatrics at the University of California, San Francisco, and an author of best-selling books on obesity.<\/p>\n

He is absolutely not \u2014 despite what you might see and hear on Facebook \u2014 hawking \u201cliquid pearls\u201d with dubious claims about weight loss. \u201cNo injections, no surgery, just results,\u201d he appears to say in one post.<\/p>\n

Instead, someone has used artificial intelligence to make a video that imitates him and his voice \u2014 all without his knowledge, let alone consent.<\/p>\n

The posts are part of a global surge of frauds hijacking the online personas of prominent medical professionals to sell unproven health products or simply to swindle gullible customers, according to the doctors, government officials and researchers who have tracked the problem.<\/p>\n<\/div>\n<\/div>\n

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While health care has long attracted quackery, A.I. tools developed by Big Tech are enabling the people behind these impersonations to reach millions online \u2014 and to profit from them. The result is seeding disinformation, undermining trust in the profession and potentially endangering patients.<\/p>\n

Even if the products are not dangerous, selling useless supplements can raise false hopes among people who should be getting the medical treatment they need.<\/p>\n

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Dr. Robert H. Lustig is an endocrinologist, a professor emeritus of pediatrics at the University of California, San Francisco, and an author of best-selling books on obesity.He is absolutely not \u2014 despite what you might see and hear on Facebook \u2014 hawking \u201cliquid pearls\u201d with dubious claims about weight loss. \u201cNo injections, no surgery, just results,\u201d he appears to say in one post.Instead, someone has used artificial intelligence to make a video that imitates him and his voice \u2014 all without his knowledge, let alone consent.The posts are part of a global surge of frauds hijacking the online personas of prominent medical professionals to sell unproven health products or simply to swindle gullible customers, according to the doctors, government officials and researchers who have tracked the problem.While health care has long attracted quackery, A.I. tools developed by Big Tech are enabling the people behind these impersonations to reach millions online \u2014 and to profit from them. The result is seeding disinformation, undermining trust in the profession and potentially endangering patients.Even if the products are not dangerous, selling useless supplements can raise false hopes among people who should be getting the medical treatment they need.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":34897,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-34895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/34895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34895"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/34895\/revisions"}],"predecessor-version":[{"id":34898,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/34895\/revisions\/34898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/34897"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}