{"id":32193,"date":"2025-07-21T09:00:13","date_gmt":"2025-07-21T09:00:13","guid":{"rendered":"http:\/\/medexperts.pro\/?p=32193"},"modified":"2025-07-21T09:29:21","modified_gmt":"2025-07-21T09:29:21","slug":"the-little-food-lab-fueling-the-big-protein-boom","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=32193","title":{"rendered":"The Little Food Lab Fueling the Big Protein Boom"},"content":{"rendered":"
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Anthony Flynn had already watched a series of food fads rise and fall. His company, YouBar, has long produced snacks for brands that cater to the popular diets of the moment. He dabbled in no-carb bars. He did paleo pastries. When keto had its moment, he tested so many high-fat recipes that he had to place spittoons in his office. (\u201cYou can only eat so much coconut oil,\u201d he said.)<\/p>\n<\/div>\n<\/div>\n

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Mr. Flynn was agnostic about the trends, though each boosted his business. Sure, he could make date-sweetened granola bites. Yes, he could produce a no-sugar cake pop. But then came protein, the nutrient that prompted him to start his business \u2014 and that has recently transformed it.<\/p>\n

\u201cIt\u2019s just been an insane amount of demand,\u201d said Mr. Flynn, as he walked through YouBar\u2019s headquarters in the San Gabriel Valley of Southern California this spring. \u201cWe cannot build lines fast enough.\u201d<\/p>\n<\/div>\n<\/div>\n

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Mr. Flynn, 41, started making his own protein bars as a teenager, trading recipes with his mother \u2014 a health-conscious and Level Two certified snowboarding instructor \u2014 on drives to and from a ski resort outside the Los Angeles neighborhood where he grew up.<\/p>\n

After he graduated from college in 2006, he convinced her to turn their kitchen experimentation into a business, spinning up a web-based retailer that he called YouBar. It whipped up bars for CrossFit fans and ultramarathoners and sold them in packs of 12. Customers could choose their base and mix-ins, building the precise bar to meet their nutritional needs.<\/p>\n

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Anthony Flynn had already watched a series of food fads rise and fall. His company, YouBar, has long produced snacks for brands that cater to the popular diets of the moment. He dabbled in no-carb bars. He did paleo pastries. When keto had its moment, he tested so many high-fat recipes that he had to place spittoons in his office. (\u201cYou can only eat so much coconut oil,\u201d he said.)Listen to this article with reporter commentaryMr. Flynn was agnostic about the trends, though each boosted his business. Sure, he could make date-sweetened granola bites. Yes, he could produce a no-sugar cake pop. But then came protein, the nutrient that prompted him to start his business \u2014 and that has recently transformed it.\u201cIt\u2019s just been an insane amount of demand,\u201d said Mr. Flynn, as he walked through YouBar\u2019s headquarters in the San Gabriel Valley of Southern California this spring. \u201cWe cannot build lines fast enough.\u201dMr. Flynn, 41, started making his own protein bars as a teenager, trading recipes with his mother \u2014 a health-conscious and Level Two certified snowboarding instructor \u2014 on drives to and from a ski resort outside the Los Angeles neighborhood where he grew up.After he graduated from college in 2006, he convinced her to turn their kitchen experimentation into a business, spinning up a web-based retailer that he called YouBar. It whipped up bars for CrossFit fans and ultramarathoners and sold them in packs of 12. Customers could choose their base and mix-ins, building the precise bar to meet their nutritional needs.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":32195,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-32193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/32193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32193"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/32193\/revisions"}],"predecessor-version":[{"id":32196,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/32193\/revisions\/32196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/32195"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}