{"id":29722,"date":"2025-06-16T13:00:09","date_gmt":"2025-06-16T13:00:09","guid":{"rendered":"https:\/\/medexperts.pro\/?p=29722"},"modified":"2025-06-16T13:25:59","modified_gmt":"2025-06-16T13:25:59","slug":"whatsapp-introduces-ads-in-its-app","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=29722","title":{"rendered":"WhatsApp Introduces Ads in Its App"},"content":{"rendered":"

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.<\/p>\n

\n
\n
\n

When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks<\/a>.<\/p>\n

For years, that is what WhatsApp\u2019s two billion users \u2014 many of them in Brazil, India and other countries around the world \u2014 got. They chatted with friends and family unencumbered by advertising and other features found on social media.<\/p>\n

Now that is set to change.<\/p>\n

On Monday, WhatsApp said it would start showing ads inside its app for the first time. The promotions will appear only in an area of the app called Updates, which is used by around 1.5 billion people a day. WhatsApp will collect some data on users to target the ads, such as location and the device\u2019s default language, but it will not touch the contents of messages or whom users speak with. The company added that it had no plans to place ads in chats and personal messages.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n
<\/div>
\u201cYour personal messages, calls and statuses, they will remain end-to-end encrypted,\u201d said Nikila Srinivasan, vice president of product management at WhatsApp.<\/span>Clara Mokri for The New York Times<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n
\n
\n

\u201cThinking through the lens of privacy was incredibly important for how we thought about bringing these features to market,\u201d said Nikila Srinivasan, a vice president of product management at WhatsApp. \u201cYour personal messages, calls and statuses, they will remain end-to-end encrypted.\u201d<\/p>\n<\/div>\n<\/div>\n

<\/div>\n
\n
\n

In-app ads are a significant change from WhatsApp\u2019s original philosophy. Jan Koum<\/a> and Brian Acton<\/a>, who founded WhatsApp in 2009, were committed to building a simple and quick way for friends and family to communicate with end-to-end encryption, a method of keeping texts, photos, videos and phone calls inaccessible by third parties. Both left the company seven years ago.<\/p>\n

\n
\n
<\/div>\n
\n
\n
\n

We are having trouble retrieving the article content.<\/p>\n

Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into<\/a>\u00a0your Times account, or\u00a0subscribe<\/a>\u00a0for all of The Times.<\/p>\n

\n<\/div>\n
\n
\n

Thank you for your patience while we verify access.<\/p>\n

Already a subscriber?\u00a0Log in<\/a>.<\/p>\n

Want all of The Times?\u00a0Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks.For years, that is what WhatsApp\u2019s two billion users \u2014 many of them in Brazil, India and other countries around the world \u2014 got. They chatted with friends and family unencumbered by advertising and other features found on social media.Now that is set to change.On Monday, WhatsApp said it would start showing ads inside its app for the first time. The promotions will appear only in an area of the app called Updates, which is used by around 1.5 billion people a day. WhatsApp will collect some data on users to target the ads, such as location and the device\u2019s default language, but it will not touch the contents of messages or whom users speak with. The company added that it had no plans to place ads in chats and personal messages.\u201cYour personal messages, calls and statuses, they will remain end-to-end encrypted,\u201d said Nikila Srinivasan, vice president of product management at WhatsApp.Clara Mokri for The New York Times\u201cThinking through the lens of privacy was incredibly important for how we thought about bringing these features to market,\u201d said Nikila Srinivasan, a vice president of product management at WhatsApp. \u201cYour personal messages, calls and statuses, they will remain end-to-end encrypted.\u201dIn-app ads are a significant change from WhatsApp\u2019s original philosophy. Jan Koum and Brian Acton, who founded WhatsApp in 2009, were committed to building a simple and quick way for friends and family to communicate with end-to-end encryption, a method of keeping texts, photos, videos and phone calls inaccessible by third parties. Both left the company seven years ago.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":29724,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-29722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/29722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29722"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/29722\/revisions"}],"predecessor-version":[{"id":29725,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/29722\/revisions\/29725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/29724"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}