{"id":27051,"date":"2025-05-02T16:49:43","date_gmt":"2025-05-02T16:49:43","guid":{"rendered":"https:\/\/medexperts.pro\/?p=27051"},"modified":"2025-05-02T17:24:22","modified_gmt":"2025-05-02T17:24:22","slug":"justice-dept-lawyers-say-us-wants-to-break-up-googles-ad-technology","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=27051","title":{"rendered":"Justice Dept. Lawyers Say US Wants to Break up Google\u2019s Ad Technology"},"content":{"rendered":"
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In a hearing on Friday, lawyers for the Justice Depart. indicated the government would double down on its requests to break up the tech giant\u2019s business.<\/p>\n

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The Justice Department laid out its road map on Friday to break up Google\u2019s advertising technology empire<\/a>, which would be the second request to force the company to sell pieces of its business within a year that could fundamentally alter the $2 trillion company.<\/p>\n

The government\u2019s comments came during a hearing convened by Judge Leonie M. Brinkema<\/a> of the U.S. District Court for the Eastern District of Virginia, who ruled last month<\/a> that Google had a monopoly over some portions of a sprawling system that places ads on websites. She now has to decide what measures, known as remedies, she should take to resolve her concerns.<\/p>\n

A lawyer for the Justice Department said the government expected to ask the court to force Google to divest tools used by online publishers to sell ad space, as well as the technology that connects those publishers with advertisers looking to buy space. In the original lawsuit<\/a>, the government had asked the court to force Google to sell ad technology it had acquired over the years.<\/p>\n

To leave Google with \u201c90 percent of publishers beholden to them is, frankly, too dangerous,\u201d said Julia Tarver Wood, the government\u2019s lead lawyer in the case.<\/p>\n<\/div>\n<\/div>\n

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Google\u2019s lawyers said a breakup wouldn\u2019t align with earlier legal precedent and would imperil privacy and security protections.<\/p>\n

The Justice Department\u2019s request is the latest legal blow to Google, which is also in the midst of a second hearing on how to remedy its monopoly over search<\/a> in a federal court in Washington. In that case, the government has asked a judge to force the company to sell its popular browser, Chrome, along with other measures.<\/p>\n

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In a hearing on Friday, lawyers for the Justice Depart. indicated the government would double down on its requests to break up the tech giant\u2019s business.The Justice Department laid out its road map on Friday to break up Google\u2019s advertising technology empire, which would be the second request to force the company to sell pieces of its business within a year that could fundamentally alter the $2 trillion company.The government\u2019s comments came during a hearing convened by Judge Leonie M. Brinkema of the U.S. District Court for the Eastern District of Virginia, who ruled last month that Google had a monopoly over some portions of a sprawling system that places ads on websites. She now has to decide what measures, known as remedies, she should take to resolve her concerns.A lawyer for the Justice Department said the government expected to ask the court to force Google to divest tools used by online publishers to sell ad space, as well as the technology that connects those publishers with advertisers looking to buy space. In the original lawsuit, the government had asked the court to force Google to sell ad technology it had acquired over the years.To leave Google with \u201c90 percent of publishers beholden to them is, frankly, too dangerous,\u201d said Julia Tarver Wood, the government\u2019s lead lawyer in the case.Google\u2019s lawyers said a breakup wouldn\u2019t align with earlier legal precedent and would imperil privacy and security protections.The Justice Department\u2019s request is the latest legal blow to Google, which is also in the midst of a second hearing on how to remedy its monopoly over search in a federal court in Washington. In that case, the government has asked a judge to force the company to sell its popular browser, Chrome, along with other measures.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":27053,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-27051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/27051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27051"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/27051\/revisions"}],"predecessor-version":[{"id":27054,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/27051\/revisions\/27054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/27053"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}