{"id":26715,"date":"2025-04-27T09:00:25","date_gmt":"2025-04-27T09:00:25","guid":{"rendered":"https:\/\/medexperts.pro\/?p=26715"},"modified":"2025-04-28T13:24:09","modified_gmt":"2025-04-28T13:24:09","slug":"inside-the-mad-dash-to-turn-division-i-athletes-into-influencers","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=26715","title":{"rendered":"Inside The Mad Dash to Turn Division I Athletes Into Influencers"},"content":{"rendered":"
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On a February afternoon at the University of North Carolina, a group of seven students on the diving team sat barefoot on the floor of the college\u2019s muggy natatorium. They were staring expectantly at a petite blond woman in a black sweater perched on a concrete block.<\/p>\n<\/div>\n<\/div>\n

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Listen to this article with reporter commentary<\/h3>\n<\/div>\n<\/figcaption>
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Vickie Segar was there, with the blessing of the university\u2019s athletic department, to pitch them on turning their TikTok and Instagram accounts into cash cows.<\/p>\n

\u201cLet\u2019s talk about the money in the creator economy,\u201d said Ms. Segar, after explaining that she was a graduate of the university who had run a top influencer marketing agency for a dozen years. \u201cDoes anybody follow Alix Earle?\u201d<\/p>\n<\/div>\n<\/div>\n

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The students said yes, amid several chuckles, because asking a college student that question in 2025 is like asking if a millennial has ever heard of Beyonc\u00e9.<\/p>\n

How much money, she continued, did they think that Ms. Earle, a TikTok megastar who rose to fame with confessional-style videos about beauty and college life, makes for promoting a brand across several posts on Instagram Stories? \u201c$100,000?\u201d one student guessed. \u201c$70,000,\u201d another tossed out.<\/p>\n

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On a February afternoon at the University of North Carolina, a group of seven students on the diving team sat barefoot on the floor of the college\u2019s muggy natatorium. They were staring expectantly at a petite blond woman in a black sweater perched on a concrete block.Listen to this article with reporter commentaryVickie Segar was there, with the blessing of the university\u2019s athletic department, to pitch them on turning their TikTok and Instagram accounts into cash cows.\u201cLet\u2019s talk about the money in the creator economy,\u201d said Ms. Segar, after explaining that she was a graduate of the university who had run a top influencer marketing agency for a dozen years. \u201cDoes anybody follow Alix Earle?\u201dThe students said yes, amid several chuckles, because asking a college student that question in 2025 is like asking if a millennial has ever heard of Beyonc\u00e9.How much money, she continued, did they think that Ms. Earle, a TikTok megastar who rose to fame with confessional-style videos about beauty and college life, makes for promoting a brand across several posts on Instagram Stories? \u201c$100,000?\u201d one student guessed. \u201c$70,000,\u201d another tossed out.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":26717,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-26715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26715"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26715\/revisions"}],"predecessor-version":[{"id":26718,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26715\/revisions\/26718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/26717"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}