{"id":26409,"date":"2025-04-22T19:17:17","date_gmt":"2025-04-22T19:17:17","guid":{"rendered":"https:\/\/medexperts.pro\/?p=26409"},"modified":"2025-04-22T19:23:44","modified_gmt":"2025-04-22T19:23:44","slug":"the-ice-bucket-challenge-worked-why-not-try-it-again","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=26409","title":{"rendered":"The Ice Bucket Challenge Worked. Why Not Try It Again?"},"content":{"rendered":"<div><\/div>\n<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">The trend that dominated social media a decade ago \u2014 and raised millions for A.L.S. research \u2014 has been reborn as a vehicle to raise mental health awareness.<\/p>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Is it d\u00e9j\u00e0 vu or have we seen this trend before?<\/p>\n<p class=\"css-at9mc1 evys1bk0\">It\u2019s not just you. The Ice Bucket Challenge, which took over social media a decade ago, has found new life thanks to a group of college students who copied the concept, in its entirety, to spread mental health awareness.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Here\u2019s what you need to know.<\/p>\n<h2 class=\"css-1u37br4 eoo0vm40\" id=\"link-7e74221a\">What is the Ice Bucket Challenge?<\/h2>\n<p class=\"css-at9mc1 evys1bk0\">The original Ice Bucket Challenge, which grew out of other online fads but was popularized as an A.L.S. fund-raiser by the activists <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2020\/11\/22\/us\/pat-quinn-dead.html\" title>Pat Quinn<\/a> and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2019\/12\/09\/us\/pete-frates-dead.html\" title>Pete Frates<\/a>, was a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2014\/08\/18\/business\/ice-bucket-challenge-has-raised-millions-for-als-association.html\" title>campaign that began in 2014<\/a> to raise awareness and help find a cure for amyotrophic lateral sclerosis, commonly known as Lou Gehrig\u2019s disease. The challenge was simple: film yourself dumping a bucket of ice-filled water over your head. Post it and challenge friends to either donate $100 to A.L.S. research within 24 hours or film their own watery video. (Many people opted for both.)<\/p>\n<h2 class=\"css-1u37br4 eoo0vm40\" id=\"link-ee2c69\">Did it work?<\/h2>\n<p class=\"css-at9mc1 evys1bk0\">In a shockingly big way. The videos took off online, inspiring people around the world to drench themselves in freezing water for the cause and to urge friends to do the same. Celebrities from Taylor Swift to LeBron James to Bill Gates participated. The <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/athletic\/1050538\/2019\/07\/10\/tell-every-person-you-know-five-years-later-the-oral-history-of-how-the-ice-bucket-challenge-spread\/\" title>campaign<\/a> raised hundreds of millions of dollars and drew worldwide attention to the disease. It was a rare moment of true, organic virality on a global scale.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">A <a class=\"css-yywogo\" href=\"https:\/\/www.rti.org\/\" title rel=\"noopener noreferrer\" target=\"_blank\">2024 report<\/a> by the group RTI, which was commissioned by the A.L.S. Association, said there was \u201cclear evidence\u201d that the Ice Bucket Challenge had substantially accelerated A.L.S. research.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"ImageBlock-3\">\n<div data-testid=\"imageblock-wrapper\">\n<figure class=\"img-sz-medium css-1hs5yzu e1g7ppur0\" aria-label=\"media\" role=\"group\">\n<div class=\"css-1xdhyk6 erfvjey0\" data-testid=\"photoviewer-children-figure\">\n<div class=\"css-nwd8t8\" data-testid=\"lazy-image\">\n<div data-testid=\"lazyimage-container\" style=\"height:672.1555555555556px\"><\/div>\n<\/div>\n<\/div><figcaption data-testid=\"photoviewer-children-caption\" class=\"css-gbc9ki ewdxa0s0\"><span class=\"css-jevhma e13ogyst0\">Sasha Steinke, 16, said she participated in the new Ice Bucket Challenge because she had experienced mental health struggles and was excited to see conversations about those issues being normalized.<\/span><span class=\"css-14fe1uy e1z0qqy90\"><span><span aria-hidden=\"false\">Sasha Steinke<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<h2 class=\"css-1u37br4 eoo0vm40\" id=\"link-123b06a7\">Now it\u2019s back?<\/h2>\n<p class=\"css-at9mc1 evys1bk0\">It\u2019s back. Wade Jefferson, a 21-year-old student at the University of South Carolina, said he was inspired by the success of the original Ice Bucket Challenge while trying to come up with an event for a mental health awareness club he founded on campus called MIND. (The name is an acronym Mental Illness Needs Discussion, which referenced a similarly-named club at his high school. He was motivated to start the club after losing two friends to suicide, he said.)<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"InteractiveBlock-5\">\n<section data-testid=\"inline-interactive\" id=\"22ST-ICE-BUCKET-CHALLENGE-EMBED\" data-id=\"100000010124455\" data-source-id=\"100000010124455\" class=\"interactive-content interactive-size-scoop css-1ewe15d\">\n<div class=\"css-17ih8de interactive-body\" data-sourceid=\"100000010124455\" id=\"embed-id-100000010124455\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@_juliealison\/video\/7495779509212450094\" data-video-id=\"7495779509212450094\" style=\"max-width: 605px;min-width: 325px\">\n<section> <a target=\"_blank\" title=\"@_juliealison\" href=\"https:\/\/www.tiktok.com\/@_juliealison?refer=embed\">@_juliealison<\/a> She woke me up just for this \ud83d\ude2d  <a title=\"usc\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/usc?refer=embed\">#usc<\/a> <a title=\"uscspeakyourmind\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uscspeakyourmind?refer=embed\">#uscspeakyourmind<\/a> <a title=\"uscmind\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uscmind?refer=embed\">#uscmind<\/a> <a target=\"_blank\" title=\"\u266c original sound - julie\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7495779645837675307?refer=embed\">\u266c original sound &#8211; julie<\/a> <\/section>\n<\/blockquote><\/div>\n<\/section>\n<\/div>\n<div data-testid=\"Optimistic-6\">\n<div class=\"css-kbghgg\">\n<div class=\"css-121kum4\">\n<div class=\"css-171quhb\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F22%2Fstyle%2Fice-bucket-challenge-mental-health.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F22%2Fstyle%2Fice-bucket-challenge-mental-health.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F22%2Fstyle%2Fice-bucket-challenge-mental-health.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F22%2Fstyle%2Fice-bucket-challenge-mental-health.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The trend that dominated social media a decade ago \u2014 and raised millions for A.L.S. research \u2014 has been reborn as a vehicle to raise mental health awareness.Is it d\u00e9j\u00e0 vu or have we seen this trend before?It\u2019s not just you. The Ice Bucket Challenge, which took over social media a decade ago, has found new life thanks to a group of college students who copied the concept, in its entirety, to spread mental health awareness.Here\u2019s what you need to know.What is the Ice Bucket Challenge?The original Ice Bucket Challenge, which grew out of other online fads but was popularized as an A.L.S. fund-raiser by the activists Pat Quinn and Pete Frates, was a campaign that began in 2014 to raise awareness and help find a cure for amyotrophic lateral sclerosis, commonly known as Lou Gehrig\u2019s disease. The challenge was simple: film yourself dumping a bucket of ice-filled water over your head. Post it and challenge friends to either donate $100 to A.L.S. research within 24 hours or film their own watery video. (Many people opted for both.)Did it work?In a shockingly big way. The videos took off online, inspiring people around the world to drench themselves in freezing water for the cause and to urge friends to do the same. Celebrities from Taylor Swift to LeBron James to Bill Gates participated. The campaign raised hundreds of millions of dollars and drew worldwide attention to the disease. It was a rare moment of true, organic virality on a global scale.A 2024 report by the group RTI, which was commissioned by the A.L.S. Association, said there was \u201cclear evidence\u201d that the Ice Bucket Challenge had substantially accelerated A.L.S. research.Sasha Steinke, 16, said she participated in the new Ice Bucket Challenge because she had experienced mental health struggles and was excited to see conversations about those issues being normalized.Sasha SteinkeNow it\u2019s back?It\u2019s back. Wade Jefferson, a 21-year-old student at the University of South Carolina, said he was inspired by the success of the original Ice Bucket Challenge while trying to come up with an event for a mental health awareness club he founded on campus called MIND. (The name is an acronym Mental Illness Needs Discussion, which referenced a similarly-named club at his high school. He was motivated to start the club after losing two friends to suicide, he said.)<\/p>\n<p>   @_juliealison She woke me up just for this \ud83d\ude2d #usc #uscspeakyourmind #uscmind \u266c original sound &#8211; julie  We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":26411,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-26409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26409"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26409\/revisions"}],"predecessor-version":[{"id":26412,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26409\/revisions\/26412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/26411"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}