{"id":26177,"date":"2025-04-17T14:56:18","date_gmt":"2025-04-17T14:56:18","guid":{"rendered":"https:\/\/medexperts.pro\/?p=26177"},"modified":"2025-04-17T15:27:21","modified_gmt":"2025-04-17T15:27:21","slug":"google-is-a-monopolist-in-online-advertising-tech-judge-says","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=26177","title":{"rendered":"Google Is a Monopolist in Online Advertising Tech, Judge Says"},"content":{"rendered":"
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The ruling was the second time in a year that a federal court had found that Google had acted illegally to maintain its dominance.<\/p>\n

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Google acted illegally to maintain a monopoly in some online advertising technology, a federal judge ruled on Thursday, adding to legal troubles that could reshape the $1.88 trillion company and alter its power over the internet.<\/p>\n

Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia said in a <\/span>ruling that Google had broken the law to build its dominance over the largely invisible system of technology that places advertisements on pages across the web. The Justice Department and a group of states had sued Google<\/a>, arguing that its monopoly in ad technology allowed the company to charge higher prices and take a bigger portion of each sale.<\/p>\n

\u201cIn addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Google\u2019s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,\u201d said Judge Brinkema, who also dismissed one portion of the government\u2019s case.<\/p>\n

Google has increasingly faced a reckoning over the dominant role its products play in how people get information and conduct business online. Another federal judge ruled in August that the company had a monopoly in online search<\/a>. He is now considering a request by the Justice Department to break the company up.<\/p>\n<\/div>\n<\/div>\n

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Judge Brinkema, too, will have an opportunity to force changes to Google\u2019s business. In its lawsuit, the Justice Department pre-emptively asked the court to force Google to sell some pieces of its ad technology business acquired over the years.<\/p>\n

Together, the two rulings and their remedies could check Google\u2019s influence and result in a sweeping overhaul of the company, which faces a potential major restructuring.<\/p>\n

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The ruling was the second time in a year that a federal court had found that Google had acted illegally to maintain its dominance.Google acted illegally to maintain a monopoly in some online advertising technology, a federal judge ruled on Thursday, adding to legal troubles that could reshape the $1.88 trillion company and alter its power over the internet.Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia said in a ruling that Google had broken the law to build its dominance over the largely invisible system of technology that places advertisements on pages across the web. The Justice Department and a group of states had sued Google, arguing that its monopoly in ad technology allowed the company to charge higher prices and take a bigger portion of each sale.\u201cIn addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Google\u2019s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,\u201d said Judge Brinkema, who also dismissed one portion of the government\u2019s case.Google has increasingly faced a reckoning over the dominant role its products play in how people get information and conduct business online. Another federal judge ruled in August that the company had a monopoly in online search. He is now considering a request by the Justice Department to break the company up.Judge Brinkema, too, will have an opportunity to force changes to Google\u2019s business. In its lawsuit, the Justice Department pre-emptively asked the court to force Google to sell some pieces of its ad technology business acquired over the years.Together, the two rulings and their remedies could check Google\u2019s influence and result in a sweeping overhaul of the company, which faces a potential major restructuring.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":26179,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-26177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26177"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26177\/revisions"}],"predecessor-version":[{"id":26180,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26177\/revisions\/26180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/26179"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}