{"id":26036,"date":"2025-04-16T00:00:58","date_gmt":"2025-04-16T00:00:58","guid":{"rendered":"http:\/\/medexperts.pro\/?p=26036"},"modified":"2025-04-16T08:25:11","modified_gmt":"2025-04-16T08:25:11","slug":"brazilian-butt-lift-ads-banned-by-uk-regulator","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=26036","title":{"rendered":"Brazilian butt lift ads banned by UK regulator"},"content":{"rendered":"<div data-component=\"byline-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<div data-testid=\"byline-new\" class=\"sc-b42e7a8f-0 haItSe\">\n<div class=\"sc-b42e7a8f-1 cjDa-dM\">8 hours ago<\/p>\n<p><!--$!--><button disabled type=\"button\" aria-label=\"Share\" class=\"sc-48d6da7e-2 sc-48d6da7e-5 sc-48d6da7e-6 oYtVL dRvUPz dXDmtS\"><span data-testid=\"button-icon-wrapper\" class=\"sc-48d6da7e-0 dMpdqo\"><\/span><span data-testid=\"button-text\" aria-hidden=\"false\" class=\"sc-48d6da7e-1 eihkAj\">Share<\/span><\/button><button disabled type=\"button\" aria-label=\"Save\" class=\"sc-48d6da7e-2 sc-48d6da7e-5 sc-48d6da7e-6 iQJDhl cCYQUA kItbpD\"><span data-testid=\"button-icon-wrapper\" class=\"sc-48d6da7e-0 dMpdqo\"><\/span><span data-testid=\"button-text\" aria-hidden=\"false\" class=\"sc-48d6da7e-1 eihkAj\">Save<\/span><\/button><!--\/$--><\/p>\n<\/div>\n<div data-testid=\"byline-new-contributors\" class=\"sc-b42e7a8f-12 fcCDwR\">\n<div class=\"sc-b42e7a8f-5 evAEAB\">\n<div><span class=\"sc-b42e7a8f-7 kItaYD\">Michelle Roberts<\/span><\/p>\n<p><span>Digital health editor, BBC News<!-- --><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!--$!--><button disabled type=\"button\" aria-label=\"Share\" class=\"sc-48d6da7e-2 sc-48d6da7e-5 sc-48d6da7e-6 oYtVL dRvUPz dXDmtS\"><span data-testid=\"button-icon-wrapper\" class=\"sc-48d6da7e-0 dMpdqo\"><\/span><span data-testid=\"button-text\" aria-hidden=\"false\" class=\"sc-48d6da7e-1 eihkAj\">Share<\/span><\/button><button disabled type=\"button\" aria-label=\"Save\" class=\"sc-48d6da7e-2 sc-48d6da7e-5 sc-48d6da7e-6 iQJDhl cCYQUA kItbpD\"><span data-testid=\"button-icon-wrapper\" class=\"sc-48d6da7e-0 dMpdqo\"><\/span><span data-testid=\"button-text\" aria-hidden=\"false\" class=\"sc-48d6da7e-1 eihkAj\">Save<\/span><\/button><!--\/$--><\/p>\n<\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-18fde0d6-0 EXUng\">\n<div data-testid=\"hero-image\" class=\"sc-a34861b-1 jxzoZC\"><img decoding=\"async\" src=\"http:\/\/medexperts.pro\/wp-content\/uploads\/2025\/04\/768fb610-19ff-11f0-9b8f-85dd6fa70f95.jpg.webp\" loading=\"eager\" alt=\"Getty Images A practitioner uses a marker pen to draw lines on a customer&#039;s right buttock\" class=\"sc-a34861b-0 efFcac\" \/><span class=\"sc-a34861b-2 hesJxn\">Getty Images<\/span><\/div>\n<\/div>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Adverts from six companies selling liquid Brazilian butt lifts (BBLs) have been banned in the UK for trivialising the risks and exploiting women&#8217;s insecurities around body image. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">All of them appeared on Facebook or Instagram and used time-limited deals to &#8220;irresponsibly pressurise&#8221; customers into booking, says the Advertising Standards Authority (ASA).<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">One ad, for example, tried to entice customers with an &#8220;exclusive opportunity&#8221; to get a &#8220;perfect peachy look&#8221;. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Liquid BBLs involve injecting filler into the buttocks to lift them and make them look bigger or rounded. <!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The ASA says because of the risks involved, cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Clinics must be socially responsible and should not trivialise procedures or play on consumers&#8217; insecurities, it says. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">One ad said: &#8220;Get the curves and contours you&#8217;ve always wanted with our safe and effective body filler treatments. Feel confident every step of the way! Safe, proven, and beautifully natural results.&#8221;<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Another claimed a 0% infection rate at its sterile clinic, with minimal pain.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The ASA says liquid BBLs would carry some level of risk to the patient, such as infections.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">It adds: &#8220;Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance.&#8221;<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The advertising watchdog says it has been using AI to proactively search for online ads that might break the rules.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Three of the clinics &#8211; Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai -did not respond to the ASA&#8217;s inquiries.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound, to minimise risks and enhance safety.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">EME Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic procedures.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Dr Ducu said it will ensure it follows the ASA&#8217;s rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company&#8217;s services at a discounted rate, and it always encourages consumers to make informed decisions without pressure.<!-- --><\/p>\n<\/div>\n<h2 class=\"sc-518485e5-0 DkKTF\">Liquid BBL facts<!-- --><\/h2>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<ul class=\"sc-5c9c90b0-0 ggNdZQ\">\n<li class=\"sc-8d73edac-0 ezcCTE\">Plastic surgeons say liquid BBLs can carry significant risks and require expert skill and training to perform <!-- --><\/li>\n<li class=\"sc-8d73edac-0 ezcCTE\">The UK industry is not regulated though &#8211; beauty clinics offer them<!-- --><\/li>\n<li class=\"sc-8d73edac-0 ezcCTE\">Large amounts of filler may be injected with possible serious side-effects, such as blood clots and sepsis<!-- --><\/li>\n<li class=\"sc-8d73edac-0 ezcCTE\">The recent death of mum-of-five <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cm2yk20g9v2o\" class=\"sc-c9299ecf-0 kNHAVz\">Alice Webb<!-- --><\/a> has highlighted safety concerns around BBLs<!-- --><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>8 hours ago<\/p>\n","protected":false},"author":1,"featured_media":24693,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-26036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26036"}],"version-history":[{"count":3,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26036\/revisions"}],"predecessor-version":[{"id":26040,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/26036\/revisions\/26040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/24693"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}