{"id":25939,"date":"2025-04-14T14:34:27","date_gmt":"2025-04-14T14:34:27","guid":{"rendered":"http:\/\/medexperts.pro\/?p=25939"},"modified":"2025-04-14T15:29:31","modified_gmt":"2025-04-14T15:29:31","slug":"what-if-mark-zuckerberg-had-not-bought-instagram-and-whatsapp","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=25939","title":{"rendered":"What If Mark Zuckerberg Had Not Bought Instagram and WhatsApp?"},"content":{"rendered":"<div><\/div>\n<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">Meta\u2019s antitrust trial, in which the government contends the company killed competition by buying young rivals, hinges on unknowable alternate versions of Silicon Valley history.<\/p>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In 2012, when Facebook chief executive <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/30\/technology\/mark-zuckerberg-meta-trump.html\" title>Mark Zuckerberg<\/a> cut a $1 billion check to <a class=\"css-yywogo\" href=\"https:\/\/archive.nytimes.com\/dealbook.nytimes.com\/2012\/04\/09\/facebook-buys-instagram-for-1-billion\/\" title>buy the photo-sharing app Instagram<\/a>, most people thought he had lost his marbles.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cA billion dollars of money?\u201d <a class=\"css-yywogo\" href=\"https:\/\/www.forbes.com\/sites\/erikkain\/2012\/04\/11\/jon-stewart-on-facebooks-billion-dollar-instagram-purchase-really-lame\/\" title rel=\"noopener noreferrer\" target=\"_blank\">joked<\/a> Jon Stewart, then the host of The Daily Show. \u201cFor a thing that kind of ruins your pictures?\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Stewart called the decision \u201creally lame.\u201d His audience \u2014 and much of the rest of the world \u2014 agreed that Mr. Zuckerberg had overpaid for an app that highlighted a bunch of photo filters.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Two years later, Mr. Zuckerberg opened his wallet again when <a class=\"css-yywogo\" href=\"https:\/\/archive.nytimes.com\/dealbook.nytimes.com\/2014\/02\/19\/facebook-to-buy-messaging-start-up\/\" title>Facebook agreed to buy WhatsApp<\/a> for $19 billion. Many Americans had never heard of the messaging app, which was popular internationally but was not well known in the United States.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">No one knew how these deals would turn out. But hindsight, it seems, is 20\/20.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On Monday, the government argued in <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/04\/13\/technology\/meta-ftc-trial-whatsapp-instagram.html\" title>a landmark antitrust trial<\/a> that both acquisitions \u2014 now considered among the greatest in Silicon Valley history \u2014 were the actions of a monopolist guarding his turf. Mr. Zuckerberg, in turn, was set to contend that were it not for these deals, his company \u2014 which has been <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2021\/10\/28\/technology\/facebook-meta-name-change.html\" title>renamed Meta<\/a> \u2014 would just be an afterthought in the social media landscape.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"ImageBlock-3\">\n<div data-testid=\"imageblock-wrapper\">\n<figure class=\"img-sz-large css-hxpw2c e1g7ppur0\" aria-label=\"media\" role=\"group\">\n<div class=\"css-1xdhyk6 erfvjey0\" data-testid=\"photoviewer-children-figure\">\n<div class=\"css-nwd8t8\" data-testid=\"lazy-image\">\n<div data-testid=\"lazyimage-container\" style=\"height:257.77777777777777px\"><\/div>\n<\/div>\n<\/div><figcaption data-testid=\"photoviewer-children-caption\" class=\"css-1g9ic6e ewdxa0s0\"><span class=\"css-jevhma e13ogyst0\">Mark Zuckerberg, Meta\u2019s chief executive, is set to contend in the company\u2019s antitrust trial that were it not for buying Instagram and WhatsApp, his firm might just be an afterthought in the social media landscape.<\/span><span class=\"css-14fe1uy e1z0qqy90\"><span><span aria-hidden=\"false\">Jason Andrew for The New York Times<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div data-testid=\"Optimistic-4\">\n<div class=\"css-kbghgg\">\n<div class=\"css-121kum4\">\n<div class=\"css-171quhb\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F14%2Ftechnology%2Fmark-zuckerberg-facebook-instagram-whatsapp.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F14%2Ftechnology%2Fmark-zuckerberg-facebook-instagram-whatsapp.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F14%2Ftechnology%2Fmark-zuckerberg-facebook-instagram-whatsapp.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F14%2Ftechnology%2Fmark-zuckerberg-facebook-instagram-whatsapp.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s antitrust trial, in which the government contends the company killed competition by buying young rivals, hinges on unknowable alternate versions of Silicon Valley history.In 2012, when Facebook chief executive Mark Zuckerberg cut a $1 billion check to buy the photo-sharing app Instagram, most people thought he had lost his marbles.\u201cA billion dollars of money?\u201d joked Jon Stewart, then the host of The Daily Show. \u201cFor a thing that kind of ruins your pictures?\u201dMr. Stewart called the decision \u201creally lame.\u201d His audience \u2014 and much of the rest of the world \u2014 agreed that Mr. Zuckerberg had overpaid for an app that highlighted a bunch of photo filters.Two years later, Mr. Zuckerberg opened his wallet again when Facebook agreed to buy WhatsApp for $19 billion. Many Americans had never heard of the messaging app, which was popular internationally but was not well known in the United States.No one knew how these deals would turn out. But hindsight, it seems, is 20\/20.On Monday, the government argued in a landmark antitrust trial that both acquisitions \u2014 now considered among the greatest in Silicon Valley history \u2014 were the actions of a monopolist guarding his turf. Mr. Zuckerberg, in turn, was set to contend that were it not for these deals, his company \u2014 which has been renamed Meta \u2014 would just be an afterthought in the social media landscape.Mark Zuckerberg, Meta\u2019s chief executive, is set to contend in the company\u2019s antitrust trial that were it not for buying Instagram and WhatsApp, his firm might just be an afterthought in the social media landscape.Jason Andrew for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":25941,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-25939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/25939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25939"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/25939\/revisions"}],"predecessor-version":[{"id":25942,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/25939\/revisions\/25942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/25941"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}