{"id":25348,"date":"2025-04-04T16:52:10","date_gmt":"2025-04-04T16:52:10","guid":{"rendered":"https:\/\/medexperts.pro\/?p=25348"},"modified":"2025-04-04T17:23:07","modified_gmt":"2025-04-04T17:23:07","slug":"why-trumps-tariffs-are-rattling-even-meta","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=25348","title":{"rendered":"Why Trump\u2019s Tariffs Are Rattling Even Meta"},"content":{"rendered":"<div><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">When President Trump announced <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/04\/02\/business\/economy\/trump-tariffs.html\" title>sweeping tariffs<\/a> this week, some of the biggest tech companies had obvious reasons for worry.<\/p>\n<p class=\"css-at9mc1 evys1bk0\"><a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/04\/02\/technology\/trump-tariffs-apple-iphones.html\" title>Apple<\/a>, Dell, Oracle, Hewlett-Packard \u2014 which rely on hardware and global supply chains that are in the direct line of fire from tariffs \u2014 saw their <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/04\/03\/business\/economy\/apple-stock-tech-selloff.html\" title>shares go into free-fall<\/a>. But there was another big tech company whose stock took a pummeling even though its core business has little to do with hardware: Meta.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Shares of the company, which owns Facebook, Instagram and WhatsApp, fell $52 to $531.62 on Thursday and were down again on Friday. In total, Meta shed a whopping 9 percent of its market capitalization on Thursday.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The reasons for Meta\u2019s slide are less obvious. But close watchers of the social networking and metaverse company know it is just as vulnerable to Mr. Trump\u2019s trade actions as some of its Silicon Valley peers, even if the details are more complicated. Here\u2019s why.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<h3 class=\"css-15h6bi9 e1gnsphs0\" id=\"link-33780835\"><span>What gives with Meta? It isn\u2019t in the same hardware businesses as Apple or Nvidia.<\/span><\/h3>\n<p class=\"css-at9mc1 evys1bk0\">That\u2019s <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/03\/28\/technology\/personaltech\/smart-glasses-ray-ban-meta.html\" title>not entirely true<\/a>, but for our purposes let\u2019s look at Meta\u2019s main business: digital advertising.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Meta rakes in billions of dollars in revenue by selling ads across Facebook and Instagram. Some of those advertisers are large brands, including Procter &amp; Gamble, L\u2019Oreal, McDonalds and Nestle. Those companies buy ads on Facebook for so-called brand awareness campaigns. Think of it as a way of nudging people to buy a specific product like Q-Tips instead of generic cotton swabs the next time they go to the store.<\/p>\n<div class=\"css-1336jj\">\n<div class=\"css-121kum4\">\n<div class=\"css-171quhb\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F04%2Ftechnology%2Ftrump-tariffs-meta.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F04%2Ftechnology%2Ftrump-tariffs-meta.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F04%2Ftechnology%2Ftrump-tariffs-meta.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F04%2F04%2Ftechnology%2Ftrump-tariffs-meta.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When President Trump announced sweeping tariffs this week, some of the biggest tech companies had obvious reasons for worry.Apple, Dell, Oracle, Hewlett-Packard \u2014 which rely on hardware and global supply chains that are in the direct line of fire from tariffs \u2014 saw their shares go into free-fall. But there was another big tech company whose stock took a pummeling even though its core business has little to do with hardware: Meta.Shares of the company, which owns Facebook, Instagram and WhatsApp, fell $52 to $531.62 on Thursday and were down again on Friday. In total, Meta shed a whopping 9 percent of its market capitalization on Thursday.The reasons for Meta\u2019s slide are less obvious. But close watchers of the social networking and metaverse company know it is just as vulnerable to Mr. Trump\u2019s trade actions as some of its Silicon Valley peers, even if the details are more complicated. Here\u2019s why.What gives with Meta? It isn\u2019t in the same hardware businesses as Apple or Nvidia.That\u2019s not entirely true, but for our purposes let\u2019s look at Meta\u2019s main business: digital advertising.Meta rakes in billions of dollars in revenue by selling ads across Facebook and Instagram. Some of those advertisers are large brands, including Procter &#038; Gamble, L\u2019Oreal, McDonalds and Nestle. Those companies buy ads on Facebook for so-called brand awareness campaigns. Think of it as a way of nudging people to buy a specific product like Q-Tips instead of generic cotton swabs the next time they go to the store.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":25350,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-25348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/25348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25348"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/25348\/revisions"}],"predecessor-version":[{"id":25351,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/25348\/revisions\/25351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/25350"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}