{"id":24648,"date":"2025-03-25T14:56:15","date_gmt":"2025-03-25T15:56:15","guid":{"rendered":"http:\/\/medexperts.pro\/?p=24648"},"modified":"2025-03-25T16:27:09","modified_gmt":"2025-03-25T16:27:09","slug":"tiktok-ads-portray-app-as-force-for-good-as-us-ban-looms","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=24648","title":{"rendered":"TikTok Ads Portray App as Force for Good as US Ban Looms"},"content":{"rendered":"
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The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small businesses in a new campaign.<\/p>\n

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In an emotional advertisement running on Facebook and Instagram over the past month, a young woman, Katie, talks about being diagnosed with an illness that resulted in kidney failure at age 19. But she was able to find a transplant match \u201cbecause a stranger was scrolling on TikTok.\u201d<\/p>\n

Thanks to that stranger\u2019s kidney, she continued, she was here today. \u201cFor some people, having TikTok has literally been life saving,\u201d the company wrote in a caption punctuated by a tearful smiling emoji.<\/p>\n

The messages are part of a new ad blitz from TikTok, the popular social media app owned by the Chinese internet giant ByteDance. The campaign frames TikTok as a savior of Americans and a champion of small businesses as the app hurtles toward an April 5 deadline to sell the company to a non-Chinese owner or face a ban in the United States. President Trump, who paused a federal law<\/a> demanding TikTok\u2019s sale because of national security concerns related to its ties to China, has said he will give the app more time for a deal if needed.<\/p>\n

But TikTok does not appear to be taking any chances.<\/p>\n

In the past couple of months, the company has wallpapered Washington in marketing, bought wraparound ads in the print editions of The New York Post, The Wall Street Journal and The New York Times and poured money into national commercials. (Continuing the theme of saving lives, TikTok\u2019s ads have also featured a creator who sells a product that helps with administering CPR.)<\/p>\n<\/div>\n<\/div>\n

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TikTok is scrambling to right itself after the Supreme Court in January unanimously backed<\/a> the law that effectively bans the app, and the platform went dark<\/a> in the United States for around 12 hours. TikTok, which spent about $5 million on advertising time for commercials in February and March last year when Congress was first debating the ban, has already spent more than $7 million in the same months this year, according to estimates from AdImpact, a media tracking firm.<\/p>\n<\/div>\n<\/div>\n

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TikTok creators livestream on their videos during oral arguments in the TikTok case at the Supreme Court in January.<\/span>Caroline Gutman for The New York Times<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n
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The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small businesses in a new campaign.In an emotional advertisement running on Facebook and Instagram over the past month, a young woman, Katie, talks about being diagnosed with an illness that resulted in kidney failure at age 19. But she was able to find a transplant match \u201cbecause a stranger was scrolling on TikTok.\u201dThanks to that stranger\u2019s kidney, she continued, she was here today. \u201cFor some people, having TikTok has literally been life saving,\u201d the company wrote in a caption punctuated by a tearful smiling emoji.The messages are part of a new ad blitz from TikTok, the popular social media app owned by the Chinese internet giant ByteDance. The campaign frames TikTok as a savior of Americans and a champion of small businesses as the app hurtles toward an April 5 deadline to sell the company to a non-Chinese owner or face a ban in the United States. President Trump, who paused a federal law demanding TikTok\u2019s sale because of national security concerns related to its ties to China, has said he will give the app more time for a deal if needed.But TikTok does not appear to be taking any chances.In the past couple of months, the company has wallpapered Washington in marketing, bought wraparound ads in the print editions of The New York Post, The Wall Street Journal and The New York Times and poured money into national commercials. (Continuing the theme of saving lives, TikTok\u2019s ads have also featured a creator who sells a product that helps with administering CPR.)TikTok is scrambling to right itself after the Supreme Court in January unanimously backed the law that effectively bans the app, and the platform went dark in the United States for around 12 hours. TikTok, which spent about $5 million on advertising time for commercials in February and March last year when Congress was first debating the ban, has already spent more than $7 million in the same months this year, according to estimates from AdImpact, a media tracking firm.TikTok creators livestream on their videos during oral arguments in the TikTok case at the Supreme Court in January.Caroline Gutman for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":24650,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-24648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/24648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24648"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/24648\/revisions"}],"predecessor-version":[{"id":24651,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/24648\/revisions\/24651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/24650"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}