{"id":23273,"date":"2025-03-05T10:00:10","date_gmt":"2025-03-05T11:00:10","guid":{"rendered":"https:\/\/medexperts.pro\/?p=23273"},"modified":"2025-03-05T11:26:56","modified_gmt":"2025-03-05T11:26:56","slug":"the-return-of-digg-a-star-of-web-2-0","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=23273","title":{"rendered":"The Return of Digg, a Star of Web 2.0"},"content":{"rendered":"<div><\/div>\n<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">Two decades after creating Digg, a community-focused social message board, Kevin Rose is reviving the site and teaming up with a founder of Reddit.<\/p>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In the summer of 2005, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2020\/04\/15\/parenting\/alexis-ohanian-paternity-leave.html\" title>Alexis Ohanian<\/a>, a tech entrepreneur, sent an email to his colleague Steve Huffman with an ominous subject line: \u201cMeet the enemy.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The body of the email contained just one line \u2014 a link to <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2010\/09\/19\/technology\/19digg.html\" title>Digg<\/a>, a community-focused social message board where people shared and discussed news articles and links to other sites they found interesting. Mr. Ohanian and Mr. Huffman, who had founded a similar effort called <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/03\/13\/technology\/reddit-public-offering-stock-market.html\" title>Reddit,<\/a> set their competitive sights on Digg and its founder, Kevin Rose.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In the 20 years since, these entrepreneurs have gone onto other projects and, in true Silicon Valley fashion, dipped into other parts of tech. Along the way, Digg, which went from popular to not, all but died.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On Wednesday, Mr. Rose announced that he had bought back Digg for an undisclosed sum from Money Group, a digital media company, and would rebuild it to take on Reddit. And he is doing it with an unlikely ally: Mr. Ohanian.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cThis is the perfect time to revisit this idea with fresh eyes,\u201d Mr. Rose, 48, now a venture capitalist at True Ventures, said in an interview. He said social media had become so ubiquitous that \u201cit doesn\u2019t need to be winner take all,\u201d adding that \u201cwe don\u2019t need to take down Reddit to win.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Rose and Mr. Ohanian, 41, are relaunching Digg when social media is in tumult. Elon Musk, who bought Twitter in 2022 and renamed it X, has turned the platform into a mirror of himself. Meta, which owns Facebook and Instagram, is becoming more video-focused to compete with TikTok. And Reddit, which <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/03\/21\/technology\/reddit-stock-ipo-market.html\" title>went public<\/a> a year ago, has added gamelike features to nudge users into spending more time on the site \u2014 and more time looking at advertising.<\/p>\n<div class=\"css-1336jj\">\n<div class=\"css-121kum4\">\n<div class=\"css-171quhb\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F03%2F05%2Ftechnology%2Fdigg-alexis-ohanian-kevin-rose.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F03%2F05%2Ftechnology%2Fdigg-alexis-ohanian-kevin-rose.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F03%2F05%2Ftechnology%2Fdigg-alexis-ohanian-kevin-rose.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F03%2F05%2Ftechnology%2Fdigg-alexis-ohanian-kevin-rose.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Two decades after creating Digg, a community-focused social message board, Kevin Rose is reviving the site and teaming up with a founder of Reddit.In the summer of 2005, Alexis Ohanian, a tech entrepreneur, sent an email to his colleague Steve Huffman with an ominous subject line: \u201cMeet the enemy.\u201dThe body of the email contained just one line \u2014 a link to Digg, a community-focused social message board where people shared and discussed news articles and links to other sites they found interesting. Mr. Ohanian and Mr. Huffman, who had founded a similar effort called Reddit, set their competitive sights on Digg and its founder, Kevin Rose.In the 20 years since, these entrepreneurs have gone onto other projects and, in true Silicon Valley fashion, dipped into other parts of tech. Along the way, Digg, which went from popular to not, all but died.On Wednesday, Mr. Rose announced that he had bought back Digg for an undisclosed sum from Money Group, a digital media company, and would rebuild it to take on Reddit. And he is doing it with an unlikely ally: Mr. Ohanian.\u201cThis is the perfect time to revisit this idea with fresh eyes,\u201d Mr. Rose, 48, now a venture capitalist at True Ventures, said in an interview. He said social media had become so ubiquitous that \u201cit doesn\u2019t need to be winner take all,\u201d adding that \u201cwe don\u2019t need to take down Reddit to win.\u201dMr. Rose and Mr. Ohanian, 41, are relaunching Digg when social media is in tumult. Elon Musk, who bought Twitter in 2022 and renamed it X, has turned the platform into a mirror of himself. Meta, which owns Facebook and Instagram, is becoming more video-focused to compete with TikTok. And Reddit, which went public a year ago, has added gamelike features to nudge users into spending more time on the site \u2014 and more time looking at advertising.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":23275,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-23273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/23273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23273"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/23273\/revisions"}],"predecessor-version":[{"id":23276,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/23273\/revisions\/23276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/23275"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}