{"id":22853,"date":"2025-02-26T16:10:44","date_gmt":"2025-02-26T17:10:44","guid":{"rendered":"http:\/\/medexperts.pro\/?p=22853"},"modified":"2025-02-26T17:26:20","modified_gmt":"2025-02-26T17:26:20","slug":"amazon-unveils-alexa-powered-by-generative-a-i","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=22853","title":{"rendered":"Amazon Unveils Alexa+, Powered by Generative A.I."},"content":{"rendered":"
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Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.<\/p>\n

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Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago.<\/p>\n

On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial intelligence. The update, called Alexa+, is set to make the virtual assistant more conversational and helpful in booking concert tickets, coordinating calendars and suggesting food to be delivered. Alexa+ will cost $19.99 a month or be included for customers who pay for Amazon\u2019s Prime membership program. It will roll out next month.<\/p>\n

\u201cUntil right this moment, right this moment, we have been limited by the technology,\u201d Panos Panay, the head of Amazon\u2019s devices, said at a media event. \u201cAlexa+ is that trusted assistant that can help you conduct your life and your home.\u201d<\/p>\n

With the changes, Amazon is aiming to catch up in generative A.I. for everyday users. While the Seattle-based company has in recent months made up for lost time in A.I. products and services that it sells to businesses and other organizations, its grip on consumer A.I. products has been narrower<\/a>. Alexa\u2019s upgrades, which were first teased<\/a> in 2023, are Amazon\u2019s biggest bet on becoming a force in consumer A.I.<\/p>\n

The moves are also an opportunity to reboot Alexa, which has been perceived as having fallen behind other virtual assistants. In recent years, Alexa\u2019s growth<\/a> in the United States <\/strong>has generally stagnated, according to the research firm Consumer Intelligence Research Partners, with people turning to the assistant for only a few main tasks<\/a>, such as setting timers and alarms, playing music and asking questions about the weather and sports scores.<\/p>\n<\/div>\n<\/div>\n

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At Wednesday\u2019s event, Mr. Panay and other Amazon executives demonstrated how Alexa+ could do those things in a more personalized manner. Alexa+ could identify who was speaking and know their preferences, such as favorite sports teams, musicians and foods, they said. They also showed how a device powered by Alexa+ could suggest a restaurant, book a reservation on OpenTable, order an Uber and send a calendar invite.<\/p>\n<\/div>\n<\/div>\n

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Panos Panay, the head of Amazon\u2019s devices.<\/span>Graham Dickie\/The New York Times<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n
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Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago.On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial intelligence. The update, called Alexa+, is set to make the virtual assistant more conversational and helpful in booking concert tickets, coordinating calendars and suggesting food to be delivered. Alexa+ will cost $19.99 a month or be included for customers who pay for Amazon\u2019s Prime membership program. It will roll out next month.\u201cUntil right this moment, right this moment, we have been limited by the technology,\u201d Panos Panay, the head of Amazon\u2019s devices, said at a media event. \u201cAlexa+ is that trusted assistant that can help you conduct your life and your home.\u201dWith the changes, Amazon is aiming to catch up in generative A.I. for everyday users. While the Seattle-based company has in recent months made up for lost time in A.I. products and services that it sells to businesses and other organizations, its grip on consumer A.I. products has been narrower. Alexa\u2019s upgrades, which were first teased in 2023, are Amazon\u2019s biggest bet on becoming a force in consumer A.I.The moves are also an opportunity to reboot Alexa, which has been perceived as having fallen behind other virtual assistants. In recent years, Alexa\u2019s growth in the United States has generally stagnated, according to the research firm Consumer Intelligence Research Partners, with people turning to the assistant for only a few main tasks, such as setting timers and alarms, playing music and asking questions about the weather and sports scores.At Wednesday\u2019s event, Mr. Panay and other Amazon executives demonstrated how Alexa+ could do those things in a more personalized manner. Alexa+ could identify who was speaking and know their preferences, such as favorite sports teams, musicians and foods, they said. They also showed how a device powered by Alexa+ could suggest a restaurant, book a reservation on OpenTable, order an Uber and send a calendar invite.Panos Panay, the head of Amazon\u2019s devices.Graham Dickie\/The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":22855,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/22853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22853"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/22853\/revisions"}],"predecessor-version":[{"id":22856,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/22853\/revisions\/22856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/22855"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}