{"id":20814,"date":"2025-01-25T09:00:30","date_gmt":"2025-01-25T10:00:30","guid":{"rendered":"http:\/\/medexperts.pro\/?p=20814"},"modified":"2025-01-25T10:39:32","modified_gmt":"2025-01-25T10:39:32","slug":"inside-the-32-billion-industry-transforming-marijuana","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=20814","title":{"rendered":"Inside the $32 Billion Industry Transforming Marijuana"},"content":{"rendered":"
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At Stiiizy, the best-selling cannabis brand in America, the goal is explicit: producing powerful and cheap marijuana.<\/p>\n

Inside its Los Angeles headquarters, crews dust joints with concentrated THC, the intoxicating component of cannabis. They package pocket-size vape cartridges that promise \u201cthe highest potency possible.\u201d On its website, the company declares that \u201cit has never been easier (or quicker) to get silly high for an affordable price.\u201d<\/p>\n

Dispensaries operating under the brand of another leading company, Cookies, have promoted \u201cpowerful medical benefits,\u201d including \u201ccancer fighting\u201d qualities. A cannabis-infused chocolate bar was, until recently, described as containing properties \u201cbeneficial to those suffering\u201d from glaucoma, bacterial infections and Huntington\u2019s disease, a devastating genetic illness.<\/p>\n

More than a decade after states began legalizing recreational marijuana, businesses are enticing customers with unproven health claims, while largely escaping rigorous oversight. A New York Times review of 20 of the largest brands found that most were selling products with such claims, potentially violating federal and state regulations. And as companies compete, potency has gone up \u2014 with some products advertised as having as much as 99 percent THC \u2014 and prices have gone down.<\/p>\n<\/div>\n<\/div>\n

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\u201cWhat we\u2019re seeing is really a race to the bottom,\u201d said Matt Zehner, a senior analyst at Brightfield Group, which tracks the legal cannabis industry.<\/p>\n

Some executives said their companies are trying to navigate complex rules while satisfying their customers. Stiiizy\u2019s co-founder and chief executive, James Kim, said in an interview that many are heavy users in search of a good deal, something he had sought as a broke \u201cpothead\u201d in his early 20s. \u201cThis is why I believe we\u2019re very successful,\u201d he said.<\/p>\n

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At Stiiizy, the best-selling cannabis brand in America, the goal is explicit: producing powerful and cheap marijuana.Inside its Los Angeles headquarters, crews dust joints with concentrated THC, the intoxicating component of cannabis. They package pocket-size vape cartridges that promise \u201cthe highest potency possible.\u201d On its website, the company declares that \u201cit has never been easier (or quicker) to get silly high for an affordable price.\u201dDispensaries operating under the brand of another leading company, Cookies, have promoted \u201cpowerful medical benefits,\u201d including \u201ccancer fighting\u201d qualities. A cannabis-infused chocolate bar was, until recently, described as containing properties \u201cbeneficial to those suffering\u201d from glaucoma, bacterial infections and Huntington\u2019s disease, a devastating genetic illness.More than a decade after states began legalizing recreational marijuana, businesses are enticing customers with unproven health claims, while largely escaping rigorous oversight. A New York Times review of 20 of the largest brands found that most were selling products with such claims, potentially violating federal and state regulations. And as companies compete, potency has gone up \u2014 with some products advertised as having as much as 99 percent THC \u2014 and prices have gone down.\u201cWhat we\u2019re seeing is really a race to the bottom,\u201d said Matt Zehner, a senior analyst at Brightfield Group, which tracks the legal cannabis industry.Some executives said their companies are trying to navigate complex rules while satisfying their customers. Stiiizy\u2019s co-founder and chief executive, James Kim, said in an interview that many are heavy users in search of a good deal, something he had sought as a broke \u201cpothead\u201d in his early 20s. \u201cThis is why I believe we\u2019re very successful,\u201d he said.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":20816,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-20814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/20814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20814"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/20814\/revisions"}],"predecessor-version":[{"id":20817,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/20814\/revisions\/20817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/20816"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}