{"id":20296,"date":"2025-01-17T09:02:01","date_gmt":"2025-01-17T10:02:01","guid":{"rendered":"http:\/\/medexperts.pro\/?p=20296"},"modified":"2025-01-17T12:27:00","modified_gmt":"2025-01-17T12:27:00","slug":"instagram-and-youtube-prepare-to-benefit-if-tiktok-is-banned-2","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=20296","title":{"rendered":"Instagram and YouTube Prepare to Benefit if TikTok Is Banned"},"content":{"rendered":"
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Meta\u2019s Instagram and Google\u2019s YouTube are getting ready behind the scenes to welcome TikTok users, should the Chinese-owned app be banned from the United States.<\/p>\n

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On Wednesday afternoon, executives at Meta held a Q&A session with some of its employees about the state of American politics.<\/p>\n

Alex Schultz, the chief marketing officer, addressed questions about Meta\u2019s embrace of the incoming Trump administration<\/a> and what he said was the company\u2019s precarious standing overseas, according to two attendees. He also said that Meta was paying close attention to the fate of one of its greatest competitors: TikTok<\/a>.<\/p>\n

Depending on what happened to TikTok, which is owned by the Chinese company ByteDance and faces a ban in the United States, Meta needed to prepare for what could be a seismic shift in how Americans used social media, Mr. Schultz said. Meta had the potential to benefit, but he said the company needed to be ready.<\/p>\n

Meta, which owns Facebook, Instagram, WhatsApp and Threads, has a particular interest in the outcome. The Silicon Valley giant \u2014 along with Google\u2019s YouTube and other social media apps \u2014 may stand to benefit if a law banning TikTok from the United States takes effect on Sunday, leaving TikTok\u2019s 170 million monthly U.S. users high and dry. The Supreme Court is expected to rule soon on whether the federal law in question is constitutional.<\/p>\n<\/div>\n<\/div>\n

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In private, Meta has dispatched teams to prepare for scooping up as many so-called TikTok refugees as possible, three people familiar with the plans said. That includes doing more to court TikTok\u2019s popular influencers and possibly further tweaking Instagram to make certain features more familiar to heavy users of TikTok, they said. Instagram offers Reels, a short-form video product that competes with TikTok.<\/p>\n

\u201cInstagram is a natural home\u201d for TikTok creators and users, said Richard Kramer, a financial analyst at Arete Research. \u201cLike TikTok, the app has online shopping and robust user engagement.\u201d<\/p>\n

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Meta\u2019s Instagram and Google\u2019s YouTube are getting ready behind the scenes to welcome TikTok users, should the Chinese-owned app be banned from the United States.On Wednesday afternoon, executives at Meta held a Q&A session with some of its employees about the state of American politics.Alex Schultz, the chief marketing officer, addressed questions about Meta\u2019s embrace of the incoming Trump administration and what he said was the company\u2019s precarious standing overseas, according to two attendees. He also said that Meta was paying close attention to the fate of one of its greatest competitors: TikTok.Depending on what happened to TikTok, which is owned by the Chinese company ByteDance and faces a ban in the United States, Meta needed to prepare for what could be a seismic shift in how Americans used social media, Mr. Schultz said. Meta had the potential to benefit, but he said the company needed to be ready.Meta, which owns Facebook, Instagram, WhatsApp and Threads, has a particular interest in the outcome. The Silicon Valley giant \u2014 along with Google\u2019s YouTube and other social media apps \u2014 may stand to benefit if a law banning TikTok from the United States takes effect on Sunday, leaving TikTok\u2019s 170 million monthly U.S. users high and dry. The Supreme Court is expected to rule soon on whether the federal law in question is constitutional.In private, Meta has dispatched teams to prepare for scooping up as many so-called TikTok refugees as possible, three people familiar with the plans said. That includes doing more to court TikTok\u2019s popular influencers and possibly further tweaking Instagram to make certain features more familiar to heavy users of TikTok, they said. Instagram offers Reels, a short-form video product that competes with TikTok.\u201cInstagram is a natural home\u201d for TikTok creators and users, said Richard Kramer, a financial analyst at Arete Research. \u201cLike TikTok, the app has online shopping and robust user engagement.\u201dWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":20290,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-20296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/20296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20296"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/20296\/revisions"}],"predecessor-version":[{"id":20298,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/20296\/revisions\/20298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/20290"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}