{"id":19588,"date":"2025-01-08T15:46:53","date_gmt":"2025-01-08T16:46:53","guid":{"rendered":"http:\/\/medexperts.pro\/?p=19588"},"modified":"2025-01-08T17:23:59","modified_gmt":"2025-01-08T17:23:59","slug":"whats-behind-metas-makeover-ahead-of-trumps-second-term","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=19588","title":{"rendered":"What\u2019s Behind Meta\u2019s Makeover Ahead of Trump\u2019s Second Term?"},"content":{"rendered":"<div><\/div>\n<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">Mark Zuckerberg is positioning his company for a second Trump term \u2014 and revealing the hollow identity at its core.<\/p>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">For years, Mark Zuckerberg tried to keep his social networks above the fray of partisan politics.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">And why not? Meta\u2019s flagship apps \u2014 Facebook, Instagram and WhatsApp \u2014 were rowdy nation-states unto themselves, with billions of users, fragile internal politics, skittish advertisers, perpetually aggrieved influencers and a sprawling, uneven enforcement regime (known as \u201ccontent moderation\u201d) that was supposed to keep the peace.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Given the headaches associated with running his quasi-governments, the last thing Mr. Zuckerberg wanted was to become too enmeshed with <em class=\"css-2fg4z9 e1gzwzxm0\">actual<\/em> governments \u2014 the kind that could use the force of law to demand that he censor certain voices, thumb the scale on politically sensitive topics or threaten to throw Meta executives in jail for noncompliance.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But that was then. Now, on the eve of a second Trump term, Mr. Zuckerberg is giving his company a full MAGA makeover.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In the process, he is also revealing that Meta \u2014 a shape-shifting company that has thrown itself at every major tech trend of the last decade, from crypto to the metaverse to generative A.I. to wearable computing \u2014 has a fundamental hollowness at its core. It is not quite sure what it is, or where its next phase of growth will come from. But in the meantime, it will adopt whatever values Mr. Zuckerberg thinks it needs to survive.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The most recent changes started before the election, when Mr. Zuckerberg \u2014 whose contributions to election integrity efforts in 2020 had led Mr. Trump to <a class=\"css-yywogo\" href=\"https:\/\/www.politico.com\/news\/2024\/08\/28\/trump-zuckerberg-election-book-00176639\" title rel=\"noopener noreferrer\" target=\"_blank\">threaten him with lifetime imprisonment<\/a> \u2014 called <a class=\"css-yywogo\" href=\"https:\/\/fortune.com\/2024\/07\/19\/mark-zuckerberg-donald-trump-badass\/\" title rel=\"noopener noreferrer\" target=\"_blank\">Mr. Trump\u2019s recovery<\/a> from an assassination attempt \u201cbadass.\u201d But they have accelerated in recent weeks, after Mr. Trump and Mr. Zuckerberg <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/11\/27\/us\/politics\/mark-zuckerberg-trump-meeting.html\" title>met at Mar-a-Lago<\/a> to mend fences.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Last week, Meta\u2019s global policy chief, Nick Clegg \u2014 a former British deputy prime minister who was chosen for his centrist bona fides \u2014 was replaced by Joel Kaplan, a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/07\/business\/joel-kaplan-meta.html\" title>longtime Republican operative<\/a> who has acted for years as Mr. Zuckerberg\u2019s liaison to the pro-Trump right.<\/p>\n<div class=\"css-1336jj\">\n<div class=\"css-121kum4\">\n<div class=\"css-171d1bw\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F01%2F08%2Ftechnology%2Fmeta-facebook-trump-mark-zuckerberg.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F01%2F08%2Ftechnology%2Fmeta-facebook-trump-mark-zuckerberg.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F01%2F08%2Ftechnology%2Fmeta-facebook-trump-mark-zuckerberg.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2025%2F01%2F08%2Ftechnology%2Fmeta-facebook-trump-mark-zuckerberg.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Mark Zuckerberg is positioning his company for a second Trump term \u2014 and revealing the hollow identity at its core.For years, Mark Zuckerberg tried to keep his social networks above the fray of partisan politics.And why not? Meta\u2019s flagship apps \u2014 Facebook, Instagram and WhatsApp \u2014 were rowdy nation-states unto themselves, with billions of users, fragile internal politics, skittish advertisers, perpetually aggrieved influencers and a sprawling, uneven enforcement regime (known as \u201ccontent moderation\u201d) that was supposed to keep the peace.Given the headaches associated with running his quasi-governments, the last thing Mr. Zuckerberg wanted was to become too enmeshed with actual governments \u2014 the kind that could use the force of law to demand that he censor certain voices, thumb the scale on politically sensitive topics or threaten to throw Meta executives in jail for noncompliance.But that was then. Now, on the eve of a second Trump term, Mr. Zuckerberg is giving his company a full MAGA makeover.In the process, he is also revealing that Meta \u2014 a shape-shifting company that has thrown itself at every major tech trend of the last decade, from crypto to the metaverse to generative A.I. to wearable computing \u2014 has a fundamental hollowness at its core. It is not quite sure what it is, or where its next phase of growth will come from. But in the meantime, it will adopt whatever values Mr. Zuckerberg thinks it needs to survive.The most recent changes started before the election, when Mr. Zuckerberg \u2014 whose contributions to election integrity efforts in 2020 had led Mr. Trump to threaten him with lifetime imprisonment \u2014 called Mr. Trump\u2019s recovery from an assassination attempt \u201cbadass.\u201d But they have accelerated in recent weeks, after Mr. Trump and Mr. Zuckerberg met at Mar-a-Lago to mend fences.Last week, Meta\u2019s global policy chief, Nick Clegg \u2014 a former British deputy prime minister who was chosen for his centrist bona fides \u2014 was replaced by Joel Kaplan, a longtime Republican operative who has acted for years as Mr. Zuckerberg\u2019s liaison to the pro-Trump right.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":19590,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-19588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/19588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19588"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/19588\/revisions"}],"predecessor-version":[{"id":19591,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/19588\/revisions\/19591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/19590"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}