{"id":17215,"date":"2024-11-25T18:15:25","date_gmt":"2024-11-25T19:15:25","guid":{"rendered":"https:\/\/medexperts.pro\/?p=17215"},"modified":"2024-11-25T19:23:18","modified_gmt":"2024-11-25T19:23:18","slug":"u-s-says-google-is-an-ad-tech-monopolist-in-closing-arguments","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=17215","title":{"rendered":"U.S. Says Google Is an Ad Tech Monopolist, in Closing Arguments"},"content":{"rendered":"
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The two sides made their final cases to a federal judge Monday in a trial over the tech giant\u2019s dominance in technology that sells ads online.<\/p>\n

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Lawyers for the United States on Monday said that Google had created a monopoly with its services to place ads online, closing out an antitrust trial over the company\u2019s dominance in advertising technology<\/a> that could add to the Silicon Valley giant\u2019s mounting woes.<\/p>\n

The legal case concerns a system of software that is used by advertisers to place ads on websites around the internet. Aaron Teitelbaum, a lawyer for the Justice Department, told Judge Leonie M. Brinkema<\/a> of the U.S. District Court for the Eastern District of Virginia that the company had linked its products together in a way that made it hard for publishers and advertisers to use alternatives.<\/p>\n

\u201cGoogle is once, twice, three times a monopolist,\u201d he said. \u201cThese are the markets that make the free and open internet possible.\u201d<\/p>\n

Google\u2019s lead lawyer, Karen Dunn, countered that the government had failed to offer the evidence to prove its case and was on shaky legal ground.<\/p>\n<\/div>\n<\/div>\n

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\u201cGoogle\u2019s conduct is a story of innovation in response to competition,\u201d she said.<\/p>\n

The arguments conclude U.S. et al. v. Google, an antitrust suit that the Justice Department and eight states filed<\/a> against Google last year. (More states have joined the suit since then.) The agency and states accused the internet giant of abusing control of its ad technology and violating antitrust law, in part through the acquisition of the advertising software company Doubleclick in 2008. Next, Judge Brinkema will decide the merits of the case in the coming months.<\/p>\n

Google has been under pressure on multiple fronts for its towering influence across technology markets and whether it has illegally wielded its power to crush competition. In recent years, the Justice Department has brought multiple antitrust cases against the company. In August, a federal judge issued a landmark ruling in one case involving online search, finding that Google had broken antitrust laws<\/a> to maintain its dominance in an arena where it is so ubiquitous that it is also a verb.<\/p>\n

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The two sides made their final cases to a federal judge Monday in a trial over the tech giant\u2019s dominance in technology that sells ads online.Lawyers for the United States on Monday said that Google had created a monopoly with its services to place ads online, closing out an antitrust trial over the company\u2019s dominance in advertising technology that could add to the Silicon Valley giant\u2019s mounting woes.The legal case concerns a system of software that is used by advertisers to place ads on websites around the internet. Aaron Teitelbaum, a lawyer for the Justice Department, told Judge Leonie M. Brinkema of the U.S. District Court for the Eastern District of Virginia that the company had linked its products together in a way that made it hard for publishers and advertisers to use alternatives.\u201cGoogle is once, twice, three times a monopolist,\u201d he said. \u201cThese are the markets that make the free and open internet possible.\u201dGoogle\u2019s lead lawyer, Karen Dunn, countered that the government had failed to offer the evidence to prove its case and was on shaky legal ground.\u201cGoogle\u2019s conduct is a story of innovation in response to competition,\u201d she said.The arguments conclude U.S. et al. v. Google, an antitrust suit that the Justice Department and eight states filed against Google last year. (More states have joined the suit since then.) The agency and states accused the internet giant of abusing control of its ad technology and violating antitrust law, in part through the acquisition of the advertising software company Doubleclick in 2008. Next, Judge Brinkema will decide the merits of the case in the coming months.Google has been under pressure on multiple fronts for its towering influence across technology markets and whether it has illegally wielded its power to crush competition. In recent years, the Justice Department has brought multiple antitrust cases against the company. In August, a federal judge issued a landmark ruling in one case involving online search, finding that Google had broken antitrust laws to maintain its dominance in an arena where it is so ubiquitous that it is also a verb.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":17217,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/17215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17215"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/17215\/revisions"}],"predecessor-version":[{"id":17218,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/17215\/revisions\/17218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/17217"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}