{"id":16698,"date":"2024-11-18T09:02:19","date_gmt":"2024-11-18T10:02:19","guid":{"rendered":"https:\/\/medexperts.pro\/?p=16698"},"modified":"2024-11-18T10:23:59","modified_gmt":"2024-11-18T10:23:59","slug":"millennial-pregnancy-gets-its-demi-moore-moment","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=16698","title":{"rendered":"Millennial Pregnancy Gets Its Demi Moore Moment"},"content":{"rendered":"
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Molly Baz is among the millennial generation\u2019s most influential cooks, and after she became pregnant, she expanded her reach to the care and feeding of parents and babies. In May, she starred in an ad campaign for the breastfeeding startup Swehl, serving up a new recipe for lactation cookies. In one shot, she wore underwear and a rhinestone bikini, presenting an exposed belly and a pair of oatmeal cookies centered with drops of cherry jam, which she held atop her chest as a goofy visual joke. The ad copy said: \u201cJust Add Milk.\u201d<\/p>\n

A 45-foot digital billboard of the image appeared in Times Square shortly before Mother\u2019s Day \u2014 and then vanished. The ad network Clear Channel Outdoor said that it had removed the ad<\/a> from its rotation, deeming it in violation of the company\u2019s guidelines on acceptable content.<\/p>\n

When I heard that the Swehl billboard had been censored, I was a little shocked that anyone had been shocked. Baz posted on Instagram about the removal, pointedly including shots of several lingerie ads that still loomed over Times Square, featuring nonpregnant models looking dainty in bikinis and bras. \u201cI think you\u2019ll see the irony,\u201d Baz wrote. \u201cBring on the lingerie so long as it satiates the male gaze.\u201d<\/p>\n<\/div>\n<\/div>\n

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In May, a billboard for the breastfeeding company Swehl featured Molly Baz holding her lactation cookies over her breasts vanished after a few days.<\/span>Peden and Monk\/Bobbie<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n
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When Demi Moore appeared naked and seven months pregnant on the cover of Vanity Fair in 1991, it caused a media sensation that bordered on scandal. Her photograph was primed to sell her A-list Hollywood persona, tickets to her movies, and copies of the magazine. But that was three decades ago, and pregnancy has now been thoroughly eroticized, glamorized and commodified. Especially on social media, it has become a stage for promoting a growing range of consumer items.<\/p>\n<\/div>\n<\/div>\n

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As millennials become parents, brands like Swehl have emerged to stamp maternity paraphernalia with our generational tastes, like curvy typefaces and spicy puns; Swehl offers a colostrum syringe called \u201cSecret Sauce\u201d and an ointment called \u201cBalm de Nips.\u201d<\/p>\n

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Molly Baz is among the millennial generation\u2019s most influential cooks, and after she became pregnant, she expanded her reach to the care and feeding of parents and babies. In May, she starred in an ad campaign for the breastfeeding startup Swehl, serving up a new recipe for lactation cookies. In one shot, she wore underwear and a rhinestone bikini, presenting an exposed belly and a pair of oatmeal cookies centered with drops of cherry jam, which she held atop her chest as a goofy visual joke. The ad copy said: \u201cJust Add Milk.\u201dA 45-foot digital billboard of the image appeared in Times Square shortly before Mother\u2019s Day \u2014 and then vanished. The ad network Clear Channel Outdoor said that it had removed the ad from its rotation, deeming it in violation of the company\u2019s guidelines on acceptable content.When I heard that the Swehl billboard had been censored, I was a little shocked that anyone had been shocked. Baz posted on Instagram about the removal, pointedly including shots of several lingerie ads that still loomed over Times Square, featuring nonpregnant models looking dainty in bikinis and bras. \u201cI think you\u2019ll see the irony,\u201d Baz wrote. \u201cBring on the lingerie so long as it satiates the male gaze.\u201dIn May, a billboard for the breastfeeding company Swehl featured Molly Baz holding her lactation cookies over her breasts vanished after a few days.Peden and Monk\/BobbieWhen Demi Moore appeared naked and seven months pregnant on the cover of Vanity Fair in 1991, it caused a media sensation that bordered on scandal. Her photograph was primed to sell her A-list Hollywood persona, tickets to her movies, and copies of the magazine. But that was three decades ago, and pregnancy has now been thoroughly eroticized, glamorized and commodified. Especially on social media, it has become a stage for promoting a growing range of consumer items.As millennials become parents, brands like Swehl have emerged to stamp maternity paraphernalia with our generational tastes, like curvy typefaces and spicy puns; Swehl offers a colostrum syringe called \u201cSecret Sauce\u201d and an ointment called \u201cBalm de Nips.\u201dWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":16700,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-16698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/16698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16698"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/16698\/revisions"}],"predecessor-version":[{"id":16701,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/16698\/revisions\/16701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/16700"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}