{"id":13762,"date":"2024-09-27T15:14:52","date_gmt":"2024-09-27T15:14:52","guid":{"rendered":"http:\/\/medexperts.pro\/?p=13762"},"modified":"2024-09-27T15:24:33","modified_gmt":"2024-09-27T15:24:33","slug":"how-google-defended-itself-in-the-ad-tech-antitrust-trial","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=13762","title":{"rendered":"How Google Defended Itself in the Ad Tech Antitrust Trial"},"content":{"rendered":"<p id=\"article-summary\" class=\"css-79rysd e1wiw3jv0\">The tech giant, which wrapped up its arguments in the federal monopoly trial, simply says it has the best product.<\/p>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Over the past week, Google has called more than a dozen witnesses to defend itself against claims by the Justice Department and a group of state attorneys general that it has a monopoly in advertising software that places ads on web pages, part of a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/09\/09\/technology\/google-ads-antitrust-trial.html\" title>second major federal antitrust trial<\/a> against the tech giant.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Google\u2019s lawyers wrapped up their arguments in the case on Friday, and the government will now offer a rebuttal. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia, who is presiding over the nonjury trial, is expected to deliver a ruling by the end of the year, after both sides summarize their cases in writing and deliver closing arguments.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The government <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/09\/20\/technology\/google-ad-antitrust-trial-arguments.html\" title>last week concluded<\/a> its main arguments in the case, U.S. et al. v. Google, which was filed last year and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/01\/24\/technology\/google-ads-lawsuit.html\" title>accuses Google of building a monopoly<\/a> over the technology that places ads on websites around the internet.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The company\u2019s defense has centered on how its actions were justified and how it helped publishers, advertisers and competition. Here are Google\u2019s main arguments.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"Dropzone-1\"><\/div>\n<div class=\"css-s99gbd StoryBodyCompanionColumn\" data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<h2 class=\"css-13o6u42 eoo0vm40\" id=\"link-2d30968f\">How Google claims its actions were justified<\/h2>\n<p class=\"css-at9mc1 evys1bk0\">The Justice Department and a group of states have accused the tech company of abusing control of its ad technology and violating antitrust law, in part through its 2008 acquisition of the advertising software company DoubleClick. Google has pushed up ad prices and harmed publishers by taking a big cut of each sale, the government argued.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But Google\u2019s lawyers countered that the ad tech industry was intensely competitive. They also accused the Justice Department of ignoring rivals like Facebook, Microsoft and Amazon to make its case sound more compelling.<\/p>\n<\/div>\n<\/div>\n<div data-testid=\"InteractiveBlock-3\">\n<div class=\"css-1sk8wv4\" data-testid=\"interactive-block\"><a class=\"css-1f0en3d\" href=\"https:\/\/www.nytimes.com\/interactive\/2024\/business\/antitrust-case-tracker.html\"><\/p>\n<div class=\"css-1fnp0wc\"><\/div>\n<div class=\"css-1g3u91s\">\n<h2 class=\"css-1a9yvhp\">Visa, Google, JetBlue: A Guide to a New Era of Antitrust Action<\/h2>\n<p class=\"css-vop5d5\">Below are 15 major cases brought by the Justice Department and Federal Trade Commission since late 2020, as President Biden\u2019s top antitrust enforcers have promised to sue monopolies and block big mergers.<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div data-testid=\"Optimistic-4\">\n<div class=\"css-1336jj\">\n<div class=\"css-121kum4\">\n<div class=\"css-171d1bw\"><\/div>\n<div class=\"css-asuuk5\">\n<div class=\"css-7axq9l\" data-testid=\"optimistic-truncator-noscript\">\n<div data-testid=\"optimistic-truncator-noscript-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">We are having trouble retrieving the article content.<\/p>\n<p class=\"css-3kpklk\">Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1dv1kvn\" id=\"optimistic-truncator-a11y\">\n<hr \/>\n<p>Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0<a href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F09%2F27%2Ftechnology%2Fgoogle-antitrust-case-lawsuit.html&amp;asset=opttrunc\">log into<\/a>\u00a0your Times account, or\u00a0<a href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F09%2F27%2Ftechnology%2Fgoogle-antitrust-case-lawsuit.html\">subscribe<\/a>\u00a0for all of The Times.<\/p>\n<hr \/>\n<\/div>\n<div class=\"css-1g71tqy\">\n<div data-testid=\"optimistic-truncator-message\" class=\"css-6yo1no\">\n<p class=\"css-3kpklk\">Thank you for your patience while we verify access.<\/p>\n<p class=\"css-3kpklk\">Already a subscriber?\u00a0<a data-testid=\"log-in-link\" class=\"css-z5ryv4\" href=\"https:\/\/myaccount.nytimes.com\/auth\/login?response_type=cookie&amp;client_id=vi&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F09%2F27%2Ftechnology%2Fgoogle-antitrust-case-lawsuit.html&amp;asset=opttrunc\">Log in<\/a>.<\/p>\n<p class=\"css-3kpklk\">Want all of The Times?\u00a0<a data-testid=\"subscribe-link\" class=\"css-z5ryv4\" href=\"https:\/\/www.nytimes.com\/subscription?campaignId=89WYR&amp;redirect_uri=https%3A%2F%2Fwww.nytimes.com%2F2024%2F09%2F27%2Ftechnology%2Fgoogle-antitrust-case-lawsuit.html\">Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The tech giant, which wrapped up its arguments in the federal monopoly trial, simply says it has the best product.Over the past week, Google has called more than a dozen witnesses to defend itself against claims by the Justice Department and a group of state attorneys general that it has a monopoly in advertising software that places ads on web pages, part of a second major federal antitrust trial against the tech giant.Google\u2019s lawyers wrapped up their arguments in the case on Friday, and the government will now offer a rebuttal. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia, who is presiding over the nonjury trial, is expected to deliver a ruling by the end of the year, after both sides summarize their cases in writing and deliver closing arguments.The government last week concluded its main arguments in the case, U.S. et al. v. Google, which was filed last year and accuses Google of building a monopoly over the technology that places ads on websites around the internet.The company\u2019s defense has centered on how its actions were justified and how it helped publishers, advertisers and competition. Here are Google\u2019s main arguments.How Google claims its actions were justifiedThe Justice Department and a group of states have accused the tech company of abusing control of its ad technology and violating antitrust law, in part through its 2008 acquisition of the advertising software company DoubleClick. Google has pushed up ad prices and harmed publishers by taking a big cut of each sale, the government argued.But Google\u2019s lawyers countered that the ad tech industry was intensely competitive. They also accused the Justice Department of ignoring rivals like Facebook, Microsoft and Amazon to make its case sound more compelling.Visa, Google, JetBlue: A Guide to a New Era of Antitrust ActionBelow are 15 major cases brought by the Justice Department and Federal Trade Commission since late 2020, as President Biden\u2019s top antitrust enforcers have promised to sue monopolies and block big mergers.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":13764,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-13762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/13762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13762"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/13762\/revisions"}],"predecessor-version":[{"id":13765,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/13762\/revisions\/13765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/13764"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}