{"id":13508,"date":"2024-09-24T04:00:16","date_gmt":"2024-09-24T04:00:16","guid":{"rendered":"https:\/\/medexperts.pro\/?p=13508"},"modified":"2024-09-24T04:24:22","modified_gmt":"2024-09-24T04:24:22","slug":"spurned-by-social-media-publishers-chase-readers-on-whatsapp","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=13508","title":{"rendered":"Spurned by Social Media, Publishers Chase Readers on WhatsApp"},"content":{"rendered":"
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Many digital news publishers have been desperately searching for a life raft. Traffic to news sites has fallen sharply, along with the ad revenue those clicks generate, partly because Google and Facebook decided to make news less prominent on their platforms.<\/p>\n

Now, some publications have found a glimmer of hope elsewhere: WhatsApp, the world\u2019s most popular messaging app.<\/p>\n

Late last year, the app introduced WhatsApp Channels, a kind of one-way broadcasting system that allows publishers to send links and headlines directly to followers. Numerous outlets are using it as a way to draw in readers and build direct relationships with an audience that is largely outside the United States.<\/p>\n

\u201cIt has become a huge source of traffic actually, larger than X,\u201d said Marta Planells, senior director of digital news at Noticias Telemundo, the news arm of Telemundo.<\/p>\n<\/div>\n<\/div>\n

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The Noticias Telemundo channel on WhatsApp gained more than 30,000 followers in just the first two weeks and now has more than 820,000 followers, Ms. Planells said. The news outlet often creates original content for its channel, such as short videos from reporters on the ground or a poll on a news topic.<\/p>\n

\u201cWhatsApp is a big community for Hispanics \u2014 it is the platform to go to to talk to family members and friends, outside the U.S. especially,\u201d she said. Meta, which owns the app, says about 1.9 billion of its two billion users live outside the United States.<\/p>\n

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Many digital news publishers have been desperately searching for a life raft. Traffic to news sites has fallen sharply, along with the ad revenue those clicks generate, partly because Google and Facebook decided to make news less prominent on their platforms.Now, some publications have found a glimmer of hope elsewhere: WhatsApp, the world\u2019s most popular messaging app.Late last year, the app introduced WhatsApp Channels, a kind of one-way broadcasting system that allows publishers to send links and headlines directly to followers. Numerous outlets are using it as a way to draw in readers and build direct relationships with an audience that is largely outside the United States.\u201cIt has become a huge source of traffic actually, larger than X,\u201d said Marta Planells, senior director of digital news at Noticias Telemundo, the news arm of Telemundo.The Noticias Telemundo channel on WhatsApp gained more than 30,000 followers in just the first two weeks and now has more than 820,000 followers, Ms. Planells said. The news outlet often creates original content for its channel, such as short videos from reporters on the ground or a poll on a news topic.\u201cWhatsApp is a big community for Hispanics \u2014 it is the platform to go to to talk to family members and friends, outside the U.S. especially,\u201d she said. Meta, which owns the app, says about 1.9 billion of its two billion users live outside the United States.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":13510,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-13508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/13508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13508"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/13508\/revisions"}],"predecessor-version":[{"id":13511,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/13508\/revisions\/13511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/13510"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}