{"id":11436,"date":"2024-08-17T09:02:34","date_gmt":"2024-08-17T09:02:34","guid":{"rendered":"https:\/\/medexperts.pro\/?p=11436"},"modified":"2024-08-17T09:24:16","modified_gmt":"2024-08-17T09:24:16","slug":"exit-here-and-other-funeral-homes-take-a-modern-and-aesthetic-approach-to-death","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=11436","title":{"rendered":"Exit Here and Other Funeral Homes Take a Modern and Aesthetic Approach to Death"},"content":{"rendered":"
<\/div>\n

Modern, even hip, mortuaries around the world are hoping to answer one question: How do we commemorate death in 2024?<\/p>\n

\n
\n
\n

In the affluent neighborhood of Crouch End in London, a new business is attracting some attention. The storefront\u2019s blue-and-white facade is airy and minimalist. Three polka-dot vases on plinths sit in the window. To the casual observer, the space might look like an art gallery. But through the window is something a little more curious: a sea-foam-green box measuring 7 feet by 2 feet.<\/p>\n

It\u2019s generally upon noticing the box that passers-by will do a double-take of the shop\u2019s signage: Exit Here. The polka dot vases aren\u2019t vases. They\u2019re urns. The box is a coffin. And in the back, unknown to them, is a 12-person morgue.<\/p>\n

\u201cWe knew the name would be Marmite,\u201d said Oliver Peyton, a renowned restaurateur, comparing the polarized reactions to his funeral home\u2019s somewhat cheeky name to those elicited by the yeasty British spread. \u201cYou either love it or you hate it. My mother-in-law hates it.\u201d<\/p>\n

Mr. Peyton, who founded the first branch of Exit Here in the neighborhood of Chiswick in 2019 as a modern alternative to traditional funeral parlors, is a familiar face on the British hospitality scene: He was the founder of the Atlantic Bar & Grill, a West London hot spot that closed in 2006, and he served as a judge on the BBC show \u201cGreat British Menu.\u201d<\/p>\n<\/div>\n<\/div>\n

<\/div>\n
\n
\n

Mr. Peyton, 62, who is originally from Sligo, Ireland, became interested in the mortuary business while planning a funeral for his father, who died in 2010. He felt that there weren\u2019t enough choices in the process. \u201cFunerals are historically a hand-me-down business,\u201d he said, adding that people tend to use the funeral parlor that\u2019s closest to their home.<\/p>\n

He also believes funeral planning is not so different from hospitality. \u201cIt\u2019s still a service industry,\u201d he said. \u201cWe\u2019re taking care of people at a very heightened emotional period in their lives.\u201d<\/p>\n

\n
\n
<\/div>\n
\n
\n
\n

We are having trouble retrieving the article content.<\/p>\n

Please enable JavaScript in your browser settings.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into<\/a>\u00a0your Times account, or\u00a0subscribe<\/a>\u00a0for all of The Times.<\/p>\n

\n<\/div>\n
\n
\n

Thank you for your patience while we verify access.<\/p>\n

Already a subscriber?\u00a0Log in<\/a>.<\/p>\n

Want all of The Times?\u00a0Subscribe<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Modern, even hip, mortuaries around the world are hoping to answer one question: How do we commemorate death in 2024?In the affluent neighborhood of Crouch End in London, a new business is attracting some attention. The storefront\u2019s blue-and-white facade is airy and minimalist. Three polka-dot vases on plinths sit in the window. To the casual observer, the space might look like an art gallery. But through the window is something a little more curious: a sea-foam-green box measuring 7 feet by 2 feet.It\u2019s generally upon noticing the box that passers-by will do a double-take of the shop\u2019s signage: Exit Here. The polka dot vases aren\u2019t vases. They\u2019re urns. The box is a coffin. And in the back, unknown to them, is a 12-person morgue.\u201cWe knew the name would be Marmite,\u201d said Oliver Peyton, a renowned restaurateur, comparing the polarized reactions to his funeral home\u2019s somewhat cheeky name to those elicited by the yeasty British spread. \u201cYou either love it or you hate it. My mother-in-law hates it.\u201dMr. Peyton, who founded the first branch of Exit Here in the neighborhood of Chiswick in 2019 as a modern alternative to traditional funeral parlors, is a familiar face on the British hospitality scene: He was the founder of the Atlantic Bar & Grill, a West London hot spot that closed in 2006, and he served as a judge on the BBC show \u201cGreat British Menu.\u201dMr. Peyton, 62, who is originally from Sligo, Ireland, became interested in the mortuary business while planning a funeral for his father, who died in 2010. He felt that there weren\u2019t enough choices in the process. \u201cFunerals are historically a hand-me-down business,\u201d he said, adding that people tend to use the funeral parlor that\u2019s closest to their home.He also believes funeral planning is not so different from hospitality. \u201cIt\u2019s still a service industry,\u201d he said. \u201cWe\u2019re taking care of people at a very heightened emotional period in their lives.\u201dWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and\u00a0log into\u00a0your Times account, or\u00a0subscribe\u00a0for all of The Times.Thank you for your patience while we verify access.Already a subscriber?\u00a0Log in.Want all of The Times?\u00a0Subscribe.<\/p>\n","protected":false},"author":1,"featured_media":11438,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/11436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11436"}],"version-history":[{"count":2,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/11436\/revisions"}],"predecessor-version":[{"id":11439,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/posts\/11436\/revisions\/11439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=\/wp\/v2\/media\/11438"}],"wp:attachment":[{"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medexperts.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}