{"id":11039,"date":"2024-08-09T21:21:13","date_gmt":"2024-08-09T21:21:13","guid":{"rendered":"http:\/\/medexperts.pro\/?p=11039"},"modified":"2024-08-09T21:23:01","modified_gmt":"2024-08-09T21:23:01","slug":"howie-cohen-whose-alka-seltzer-ads-spawned-catchphrases-dies-at-81","status":"publish","type":"post","link":"https:\/\/medexperts.pro\/?p=11039","title":{"rendered":"Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81"},"content":{"rendered":"
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A copywriter, he and a partner in 1972 came up with \u201cTry it, you\u2019ll like it\u201d and \u201cI can\u2019t believe I ate the whole thing.\u201d Soon, sales were, well, fizzing again.<\/p>\n

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Howie Cohen, an advertising copywriter, often said he was congenitally familiar with indigestion. So perhaps it was only natural that in the 1970s, he, along with an ad agency colleague, would conjure up a catchy slogan that would not only sell more Alka-Seltzer but also become an American pop culture punchline: \u201cI can\u2019t believe I ate the whole thing.\u201d<\/p>\n

That bedside lament, spoken by the comedian and dialectician Milt Moss<\/a> \u2014 he actually said that<\/em> thing on camera \u2014 vaulted from a 30-second TV commercial to sweatshirts, supermarket windows and even church marquees.<\/p>\n

It proved even more popular than \u201cTry it, you\u2019ll like it<\/a>,\u201d the first catchphrase for Alka-Seltzer that Mr. Cohen coined with his business partner, Bob Pasqualina, an art director at the Manhattan agency Wells Rich Greene.<\/p>\n<\/div>\n<\/div>\n

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