The agency issued designs for front-of-package lists that food companies would be required to include.
The Food and Drug Administration on Tuesday proposed requiring new nutrition labels on the front of food and beverage products, a long-awaited move aimed at changing eating habits associated with soaring rates of obesity and diet-related illness that are responsible for a million deaths each year.
The new label, a small black-and-white box similar to the Nutrition Facts box on the back of packaged goods, is designed to help consumers quickly understand which products contain excessive amounts of sugar, salt and saturated fat. Those three nutrients are implicated in the nation’s skyrocketing rates of Type 2 diabetes, heart disease and high blood pressure.
More than 60 percent of American adults suffer from those three chronic illnesses, which are estimated to account for $4.5 trillion in annual health care costs, according to the F.D.A.
In contrast to the mandatory back-of-package Nutrition Facts panels, which list a product’s ingredients, calorie count and serving size, the front-of-package labels would rank the contents of sugar, fat and salt as high, medium or low to indicate whether the amounts exceed or fall short of the recommended daily values set by the F.D.A.
“Nearly everyone knows or cares for someone with a chronic disease that is due, in part, to the food we eat,” Dr. Robert Califf, the commissioner of the F.D.A., said in a statement. “It is time we make it easier for consumers to glance, grab and go.”
The proposal follows three years of research by agency scientists, who considered the front-of-package labels used by other countries. After reviewing studies on the effectiveness of those labels, the F.D.A. tested prospective designs with focus groups to determine whether the information they conveyed was easy to comprehend.