A utility sends phone alerts when wind power is cheap. A builder sells “zero bill” houses. They’re among several experiments to redefine how people value electricity.
Were Heathcliff to roam the blustery moors around Wuthering Heights today, he might be interrupted by a ping on his cellphone saying something like this: The wind is raging, so power is cheap. It’s a good time to plug in the car.
OK. So the 18th-century literary occupants of these windswept hills received no such pings.
But Martin and Laura Bradley do. They live in Halifax, an old mill town below the wuthering, or windy, heights of West Yorkshire. And when a squall kicks up, producing a surplus of electricity from wind turbines on the moor, their phones light up with a notification, like one that informed them of a 50 percent discount one Saturday in October.
The Bradleys plugged in their electric Kia, started a load of laundry and set to work on their most delectable energy-guzzling project: the Christmas fruitcake, which is made weeks in advance of the holidays. “As this takes four hours to cook in my electric oven, this is the perfect timing!” Laura Bradley said.
The phone alerts to the Bradleys and thousands of other people are part of Britain’s ambitious plan to shift the nation’s electricity system away from burning fossil fuels altogether by decade’s end. That would be five years faster than the United States, and a full decade ahead of the European Union, effectively making it the most ambitious target of any major industrialized economy.
That means building many more solar and wind projects, as well as loads of batteries and transmission lines. It also requires persuading millions of Britons of the benefits — most importantly to their pocketbooks.
That’s where the Wuthering Heights pings come in.